Group items tagged

The X Factor packaging invites Pepsi drinkers to snap a photo of The X Factor and Pepsi logos together and send them to TheXFactor@Pepsi.com. Those who do so will be entered into a contest to win a trip to Los Angeles to see a live broadcast. Mobile photo contributors will also instantly get back links to Pepsi-exclusive videos of The X Factor contestants and behind-the-scenes content.

Twitter + Pepsi details

Using a smartphone, enter likepepsi.com, then connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi. The vending machine also uses the phone's location settings to make sure that only those in the vicinity receive a free sample for their 'like'. Those without smartphones use the 42" built-in touchscreen to log into Facebook to receive a free drink. Once the sample was given, a timer ensured everyone was logged out of their accounts. This new method of sampling provides real-time feedback on who has liked, tasted and enjoyed the beverage.

"Coke's involvement in Spotify is notable, as the soda marketer has tested the platform's various ad units repeatedly, while also helping to launch the digital firm's presence in Germany and Australia. Spotify has appeared on 100 million Coke bottles in Australia during the last five months, while receiving a similar on-package treatment recently in Germany. The music upstart is now in 17 countries and goes head-to-head in the U.S. with the formidable Pandora. For its past, Coke seems to be in a music-based turf war of larger scale, battling rival Pepsi for high school and college-aged consumers. Both brands have sponsored various concert series, with Pepsi spending significant resources in the last three years at South by Southwest."

"By pairing something our audience actually needs (more time) with something they might not know they wanted (Pepsi NEXT), we're continuing to do unbelievable things to get this awesome new cola in more hands."

IntoNow execution by Pepsi, first 50,000 people to tag the spot get a free Pepsi MAX.

Barbarian Group, in partnership with Funny or Die, is out with new work for Pepsi NEXT. Called Internet Taste Test, Facebook users can sign up to have customizes taste test videos by LA improv actors made for them based on information in their Facebook profile.

Stickybits + Pepsi = !!1!

for simeon's weekly on china social

30-second spot as "trailer for deeper branded digital experiences"

Pepsi has more to gain from this than Coke, since Coke has about 1.5 times the market share and, IMO, a much stronger hold on our collective imaginations.

Pepsi has developed software for it's farmers to use that cuts down on water use and carbon emissions while maximizing yield.

I thought this read "Agriculture Hero" like "Guitar Hero" and it was going to be about Pepsi figuring out a way to let people remotely manage farms through a gaming interface. .

daily 10.21

"lets consumers buy sodas, connect with the Pepsi Refresh Project and give drink codes as gifts through the Internet. You can even record a video message and send to friends.