Skip to main content

Home/ Moxie FutureX/ Group items tagged Execution

Rss Feed Group items tagged

Simeon Spearman

Media 'to use stock market algorithms' - FT.com - 0 views

  •  
    "From television commercials to mobile phone ads, almost all media will soon be bought and sold via sophisticated trading algorithms that mimic the technologies of stock exchanges, said John Wren, chief executive of Omnicom, one of the world's largest advertising groups."
Greg Steen

Sony Ad Replays a Woman's Lifetime on 200 Screens - 0 views

  •  
    Great execution - does this say something about more cheaper screens floating around?
Simeon Spearman

UNIQLO: Dry Mesh Project - Print (video) - Creativity Online - 0 views

  •  
    Really cool Pinterest execution from Uniqlo
Simeon Spearman

As E! Channel Rebrands Itself, It Introduces a More Ad-Friendly Web Site - NYTimes.com - 0 views

  •  
    The Web site, at eonline.com, has had a fairly traditional layout, following the blog model. In terms of ads, display units have appeared across the top, down the right side and in between stories. Executives at E! described the new model for eonline.com as a "liquid" publishing and advertising platform that is intended to change dynamically, reflecting the purpose of the Web site as a go-to source for pop culture news and information. In keeping with that new format, the Web site can be expanded to five columns from three, depending on the device on which it is viewed.
Simeon Spearman

Watch Mitsubishi Run Over Your Most Pretentious Friends On Facebook - SocialTimes - 1 views

  •  
    "William Gelner, executive creative director at 180LA, the agency behind the campaign, told Adweek, "For many, social media has become a way to brag or show off.  From posting images of expensive  meals or wine they've had to exotic vacations they're on, this is an epidemic, and it's running rampant.  This is weird, considering the economic climate we're in.  Mitsubishi, a car with great design but at a more down-to-earth price, felt compelled to make a statement in-line with their brand ethos." When you head over to MitsubishiUnpretentious.com you'll be redirected to the Mitsubishi Facebook page, where a photo from your most pretentious friend will get mowed down by the Outlander Sport.  You can then watch as Mitsubishi analyzes more of your most pretentious friends and mows them down too."
Abeeda Mahboob

Fox to Offer Digital Movies Closer to Theater Release - NYTimes.com - 0 views

  •  
    "Beginning later this month with Ridley Scott's science fiction thriller "Prometheus," the studio plans to offer high-definition versions of its films for sale at newly lowered prices about three weeks before making the movies available on discs and through video-on-demand services, studio executives said in interviews."
Simeon Spearman

Google Maps is game for some fun | Ubergizmo - 0 views

  •  
    We've seen a couple of Google Maps oriented executions recently. It seems like they're looking to glow this space open for gaming.
Ivy Chang

The Gum Machine uses NFC to dispense digital goodies instead of candy | Ubergizmo - 1 views

  •  
    cool execution by raxorfish -- "gumball" machine that gives you digital goods like coupons, games, videos books, movies, etc for 25 cents
Simeon Spearman

VCs Tune In to YouTube Channels - Venture Capital Dispatch - WSJ - 0 views

  •  
    "But before they can become global media brands, venture-backed video content providers need to earn revenue. Dublin-based BalconyTV, which showcases up-and-coming music artists, has nearly 32 million views but is exploring advertising, sponsorships and brand partnerships to capitalize on its massive following. "We'll probably bring a brand on board and advertisers in the short-term," said BalconyTV Chief Executive Stephen O'Regan.  "We need to get a lot of things right before we can reach our goal of becoming a large music brand globally." AwesomenessTV, meanwhile, is currently relying on advertising revenue it shares with Google but Terbeek said the earnings were "material" so far. But he added that larger opportunities including licensing content to third parties and big media brands exist down the road, not to mention potentially lucrative exit opportunities."
Simeon Spearman

'Intelligent' ads can see the kind of person you are - Advertising - Media - The Indepe... - 0 views

  •  
    The advert, which will have a two-week trial, will use a high-definition camera to scan hundreds of thousands of passers-by. It will guess their gender based on the distance between their eyes, the width of their nose, length of the jawline and shape of their cheekbones. With a built-in computer, touchscreen and sound, it will be 90 per cent accurate, its designers say. "We're not giving men and boys the choice to see the full ad on this occasion - so they get a glimpse of what it's like to have basic choices taken away," said Marie Staunton, Plan UK's chief executive.
Simeon Spearman

Apps Let You Supplement the TV Show You're Watching - NYTimes.com - 0 views

  •  
    Scott Rosenberg, Umami's chief executive, said he was concerned that advertisers were rushing to embrace second screens well before they were ready to offer compelling content. "The traditional bargain with TV is, 'We give you great content and you accept our advertising messaging,' " Mr. Rosenberg said. "Why should the second screen be any different? Actually, the bar for great content is even higher."
Ivy Chang

Weinstein Co. Teaming With LinkedIn for 'Butler' Promotion (Exclusive) - The Hollywood ... - 3 views

  •  
    "In LinkedIn's first time promoting a film, users will be entered to win a career experience in New York featuring meetings with a top recruiter, an executive and a renowned career coach."
Simeon Spearman

Nike Chalkbot, VW 'Fun Theory' Win Cyber Grand Prix Lions - ClickZ - 1 views

  •  
    Already referenced Grand Prix winners from Canne advertising awards, but here is a more comprehensive break down. I love this VW execution.
Rhiannon Apple

Jamba Juice Whips Up New Flavor: Fake-vertising 07/30/2010 - 1 views

  •  
    A great viral video execution
  •  
    THUMBS UP
Phillip Huynh

'Digital Shadow' Exposes Exactly How Much Facebook Knows About You - The Wire - 4 views

  •  
    Really cool execution by UbiSoft
Simeon Spearman

DailyDOOH » Blog Archive » #MWL2010's Augmented Reality iPhone App - 0 views

  •  
    Augmented reality execution for a  live event
Simeon Spearman

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog &... - 0 views

  •  
    Eternal Moonwalk execution from Belgium
Simeon Spearman

Olay, Gap, Pepsi Run Geo-Social Campaigns - but Not on Foursquare - ClickZ - 0 views

  •  
    LBS executions on services other than Foursquare
Simeon Spearman

Chevy Volt Is First Brand to Leverage Microsoft Kinect [Video] - ClickZ - 0 views

  •  
    Future gamevertising execution
‹ Previous 21 - 40 of 612 Next › Last »
Showing 20 items per page