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Simeon Spearman

Asiajin » "Tweets Begging" Is A Key To Accelerate E-Commerce Indust... - 1 views

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    I'm in total j-trend mode today. This is an example of a social commerce execution in Japan. Essentially "Tweets Begging" involves people asking for deals on certain kinds of products and then a store rep will discount a product in that category, or the exact product requested.
Simeon Spearman

Vaseline Crowdsources Racism With New Skin-Whitening App - 0 views

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    Social execution gone wrong.
Simeon Spearman

Gowalla Gets A Spot On CNNMoney's "Best Places To Live" - 0 views

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    Execution with CNNMoney + Gowalla to create an interactive "Best PLaces to Live" list. Top towns get their own Gowalla hot spots, linked to from each city profile. CNNMoney is also showing housing data from Trulia as well as job listings from SimplyHired.
Simeon Spearman

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog &... - 0 views

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    QR Code execution in Hong Kong
Simeon Spearman

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog &... - 0 views

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    Experiential + QR Execution
Simeon Spearman

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog &... - 0 views

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    Print (I think?) Execution for Bose Noise-Cancelling Headphones
Simeon Spearman

DailyDOOH » Blog Archive » IBM's Digital Touchscreen, JFK - 0 views

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    IBM digital out of home execution. Combines multi-touch, gesture, audio, video and text-to-mobile features. 8' x 12' interactive display in JFK airport from July thru Sept. 24. 
Rhiannon Apple

MediaPost Publications Warner Bros. Sends 'Inception' Fans On SCVNGR Hunt 06/24/2010 - 0 views

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    Execution using SCVGNR
Rhiannon Apple

MediaPost Publications Lay's Enlists Local Farmers For Mobile Tour 07/27/2010 - 0 views

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    Great explaination of a MObile execution for Lay's potato chips as an extension of thier campaign that features farmers growing their potatoes.
Simeon Spearman

Meebo Toolbar Gaining Popularity With Publishers - 0 views

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    Chat toolbar Meebo has ads. They recently did an execution on EW.com for the movie "Despicable Me."
Rhiannon Apple

First Bank DOOH execution - Tire your kids out before they fly. - 0 views

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    I hope there's a hand sanitizer station posted nearby this interactive campaign. FirstBank launched an outdoor campaign at the Denver International Airport with one objective. "Tire your kids out so they sleep on the plane," reads a plexiglass rotating signboard. Below that are kid-sized handprints with instructions stating, "Have children place hand here." The signboard makes one revolution every 30 seconds. Who knows how many times a kid will walk around this signboard? See creative here and here. TDA Advertising & Design created the campaign and handled the media buy. 
Simeon Spearman

H&M delivers 10.6M branded impressions via MyTown promotion: panelist - Mobile Mark... - 0 views

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    Nice post-mortem on the MyTown + H&M execution
Simeon Spearman

"FarmVille" Users Plant 310 Million Organic Blueberries - 0 views

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    The strawberries taste like strawberries. The blueberries taste like a successful execution. 
Simeon Spearman

BEAMLOG: Digital Signage to Receive Instant Customer Feedback. - 0 views

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    Digital signage execution from LG and Specialized Software Services in the Middle East.
Simeon Spearman

Digital Signage Insights: Why Foursquare and Gap Needed Digital Signage - 0 views

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    Post-mortem on a Gap/Foursquare execution and the role digital signage could have played in promoting and enhancing the experience.
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    weekly 8.19
Greg Steen

Interactive Zombie Movie released on YouTube - 2 views

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    In the write up let's give time code to when it's interactive, I sort of lost interest but cool execution!
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    there have been similar executions like this... theres one about super heros, you choose what happens as it goes just like this one.
Simeon Spearman

Kmart Posts Online Users' Video Game Reviews in Retail Stores - 0 views

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    In-store reviews generated from online store reviews. 
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    The execution is poor but it shows that it is becoming more common
Simeon Spearman

HBO, GetGlue Getting Fans to 'Check In' on Boardwalk Empire - 0 views

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    Cool entertainment check-in execution on GetGlue.com: the virtual "sticker" of booze fills up each time viewers check into each new episode of Boardwalk Empire on HBO.
Simeon Spearman

The Situation in Apple's top 10-grossing apps | Reuters - 1 views

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    Branded app execution
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    Weekly 9.23
Simeon Spearman

The Rise Of Live-Streamed Fashion Shows And Instant Shopping - PSFK - 2 views

  • Gucci will allow anyone to sign up to watch its show online, and will let viewers share live Webcam videos as though they were playing with YouTube. Alexander Wang is projecting video of its show on a “moving billboard” in Manhattan, and Betsey Johnson is showing live Web versions of the show and the backstage frenzy before it. And in the most aggressive outreach, Burberry, the British design house, will not only stream its women’s runway show live from London, but also will allow anyone with a computer and a credit card to order the merchandise as models strut in it.
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    Interesting news in the live events and instant shopping front from some upcoming Gucci and Burberry executions.
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