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This made me realize two things: Apple just destroyed the carriers attempts to get a cut of the multibillion $ digital payment pie (in the original NFC vision the carriers were the gatekeepers of the encrypted transactional data and wanted their pound of flesh). Apple Pay sets new NFC security levels (tokenization and biometric I.D.) that all other OEM's and Android will have to scramble to equal.

Samsung UK is paying attention to Twitter to find people complaining about the iPhone 4 and is giving away free (and unlocked) Samsung Galaxy S Android phones. We've seen examples of people using Twitter to surprise customers who complain about or praise a product, but this is the first good example I've seen within telecom. I could see Verizon doing something similar to people complaining about AT&T, like paying for them to get out of contract or offering out-of-contract consumers a reduced rate on new contract.

Too late?