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This could be really cool

popular soaps trying to make a comeback by leveraging digital and social tools to get some attention.  

Important if we're ramping up any brands for Pinterest

Facebook "has become the default tool for lazy marketers who really don't know what to do," he said, recalling the days when businesses bought IBM computers because they were a safe bet. "No one got fired for buying IBM. Today's equivalent is no one gets fired for marketing on Facebook," he said. As a result, some brands are pursuing "me-too marketing" on Facebook instead of developing marketing strategies. He pointed to a Business Insider article headlined, "P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook," as an example of a brand potentially using Facebook as a "default" marketing strategy.

When the Tom Hanks-narrated, Hollywood-style documentary, called "The Road We've Traveled," is set to go online Thursday night, it will appear on a new YouTube platform that enables the Obama campaign to turn the passive experience of watching a video into an organizing and fund-raising tool. The technology will allow viewers to post campaign content to their Facebook pages, volunteer and donate all without having to leave Mr. Obama's dedicated YouTube page.

Prices change as often as every 15 minutes as some of the 2m sellers on the site join the online retailer in using computerised tools, often developed by former data miners at banks.

"Meanwhile, Pinterest 'Pin us' mailings generated unique click rates that were almost 25% higher than other mailings, while unique open rates for Twitter 'Follow us' mailings were 9.5% higher than those for their other mailings. Unique click rates were virtually identical to all of their other mailings."

shazamable ad lets you access more recipes on the pillsbury commercial

take photo of a credit card to pay for stuff

This could be a good tool for brands who want to get content from sponsorships, etc., edited and posted as quickly as possible to social media.

shopperception uses kinect sensors to spatial recognition capabilities to monitor the way shoppers interact with products on shelf -- how long they spend, which ones they touch, what are put back, and what are purchased

List of apps

walmart iphone app.  

Though advertisers do not pay to use Pinterest, NAD ruled that the social curation site was enough of a marketing tool to warrant the proper disclosures on Nutrisystem's pins, which now read, "Results not typical. On Nutrisystem®, you can expect to lose at least 1-2 lbs per week. Individuals are remunerated. Weight lost on prior Nutrisystem® program."

Today the lofty Times Literary Supplement--"the leading international forum for literary culture"--will run an unusual advertisement: It's for an iPad app. The app, "The Tempest," is essentially an enhanced e-book version of the Shakespeare play. (You know, the one with Prospero, Miranda, the island.) It's loaded with features--including an audiobook version read by professional actors, inline commentary from Shakespeare scholars, and social tools for your class or study group--and is available from the iTunes store for $9.99.

Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or liked it on Foursquare. The updates will be shown to customers when they're in the city where that business is located. The new function will begin rolling out this week. According to Foursquare, brands including H&M, Luke's Lobster, Togo's Sandwiches, Outback Steakhouse, Northern Spy Food Company and Wolfgang Puck plan to use the updates feature. The tool is free to merchants.