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In a partnership with GoldRun, Sorel is using an augmented reality mobile application to host the virtual scavenger hunt, during the first six days of the festival. Ten virtual Sorel bears will be placed in high traffic areas around Park City. The GoldRun app allows people to track down, interact with and collect the virtual Sorel bears. People who pose with the Sorel bear can email a picture via the app for a chance to win Sorel boots, access to VIP-only events, including Sorel Happy Hours, and other prizes.

In certain locations, such as public squares, smartphone owners will be able to use an augmented reality app to project a virtual store - branded as Unlimited Yihaodian - over the top of their surroundings. Using the phone's accelerometer, customers will be able to move around digital rooms, displaying products available on Yihaodian's site, reports suggest. Account holders can then order items for delivery as they would if they were using the browser version.

When you walk around the festival using the arrow keys on your computer, you'll hear the music pan across your headphones; and if you walk past someone, you might hear them shouting something. If you walk past the beer tent, a virtual salesman will try to hawk you a virtual beer.

whoa, hadn't consider this, we just jump to the entire interweb being a network of virtual reality worlds and experiences. I need a drink.

The Tamagotchi is a virtual pet that many of us are familiar with. It was wildly popular in the late 90's, and is still doing well in sales. What some of us may not be so familiar with is the tardigrade, a microscopic animal with eight legs that can stand extreme weather conditions and is the only animal known to have the ability to survive in the hard vacuum of space. Combine the two and you have a Tardigotchi- a sphere that houses a tardigrade that is fed via syringe. The Tardigotchi also features a virtual pet that displays emotion. Communicate with the Tardigotchi via e-mail or Facebook, and a lamp will engage to warm the little "water bear," as tardigrades are called. daily 7.30

"The big highlight is that Google will be building a version of Chrome especially for use inside virtual reality. The browser will be coming later this year. Oculus launched a browser for the Gear VR in its most recent big software update, though Daydream's option seems to take advantage of some of the strengths of Chrome, like bookmarks and history. The company has already brought WebVR to mobile and desktop Chrome. They showed off WebVR Experiments last month to bring bite-size experiences to VR on Daydream and Cardboard. Google gave some light details on bringing Chrome to augmented reality situations, as well, so that users can bring their outside world into the browser. This will allow people shopping for a coffee table on Amazon's mobile app to scan their room and see what the right size would be. The update will be launching today on an experimental build of Chromium."

users on the Gear VR platform will be able to create their own user profiles and search for friends by username who they can interact with in virtual space

Samsung already released a web browser for the Gear VR late last year so it's possible to browse the web using the headset but now that it has support for WebVR, users will be able to browse the virtual reality experiences found on the web as well.

Free-to-play games are taking off in mobile. In those games, users play for free and pay real money for virtual goods, such as the virtual dresses that CrowdStar sells in its It Girl game on Facebook. In social games on networks such as Facebook, virtual goods revenue is expected to be $2.9 billion in 2012. That means that mobile is catching up at a pretty good clip and it explains why so many startups are diving into mobile games.