Group items tagged

According to Carter, food lovers just need to download the app and start exploring. By navigating the app, they can find foodie friends and post articles or videos, as on their Facebook feeds, follow the chefs they like, as they would do on Twitter and publish photos of their preferred meals, as they would do on Instagram. When users publish a pic of a meal, the system suggests a selection of wines to pair with it. Professional chefs and restaurateurs will need to go through a few additional steps to join True Foodies. They can either be invited by a chef who is already part of the community, or by supplying validation of their professional identity and qualifications. (Credits: TrueFoodies) (Credits: True Foodies) "We do a validation through social media and through our community, which includes already 3,000 restaurants in about 15 countries and 50 professional chefs," said Carter.

"Meanwhile, Pinterest 'Pin us' mailings generated unique click rates that were almost 25% higher than other mailings, while unique open rates for Twitter 'Follow us' mailings were 9.5% higher than those for their other mailings. Unique click rates were virtually identical to all of their other mailings."

"not once did Google return a fantastic link on the social page that it didn't also return on the non-social page. In most cases, the results were identical; in the few instances in which the social page returned additional links, those links weren't what I was looking for."

Interesting perspective on agency identity now that digital is a standard practice.

tomPAY NFC tags are being deployed and used for payment applications at large hospitality events in and around Olympics venues throughout London

Great treatment of a common topic - Facebook's expansion to become an "identity platform" that can be integrated into literally any other business to enhance relevance to users.

NYTimes covers privacy concerns and the changing landscape of online identity.

Smart's new campaign is a quest "Against Dumb".  Seems obvious, but I like it.  It's simple and memorable, and the idea of being against overconsumption fits perfectly with their identity.  

Last, but certainly not least, is how HLS provides the publisher with a unique opportunity when it comes to in-stream ad insertion. Recall how HLS is a stream of ten-second segments of video; those segments can be created in such a way that a video ad can be injected into the content stream so that it plays out seamlessly for the viewer. The viewing experience is basically identical to watching a commercial on broadcast TV.

comScore (Nasdaq: SCOR) reported some 172 million U.S. Internet users watched online video content in December, almost identical to November viewing, for an average of 14.6 hours per viewer, down slight from November's 14.7 hours. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December-as it has perennially, with 144.8 million unique viewers, which was down slightly from November's 145.8 million.  Yahoo! Sites, meanwhile, followed with with 53.1 million viewers, a big drop from the 61.8 million viewers it had in November.

INSIDE OUT is a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work. Everyone is challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world. These digitally uploaded images will be made into posters and sent back to the project's co-creators for them to exhibit in their own communities. People can participate as an individual or in a group; posters can be placed anywhere, from a solitary image in an office window to a wall of portraits on an abandoned building or a full stadium. These exhibitions will be documented, archived and viewable virtually.

I wonder if you could analyze ad campaigns/brand identities the same way.