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Mobile - search or display? Worldwide, most marketers are choosing search

65% of all email is now being accessed via mobile devices up from 61% in Q3 2013.

Interesting take on a takeaway from a mHealth conference, that discusses how teens used the mobile devices in ways that the marketers didn't plan for.

There's an easier way to recycle your old mobile phones and receive instant cash in exchange. Users can drop off their used device at an ecoATM, which can automatically detect the phone model and determine its working condition. It can evaluate the phone on the spot and give the user a market value based on its assessment. If the consumer is happy with the price, then they have the option to either take the cash or donate the money to a charity.

What is any of our clients mobile app marketing strategy?

Among the US marketers surveyed: Viral online video (e.g., use of YouTube) has registered the sharpest increase of all media platforms: 80% are using the channel in 2012, compared with 64% one year earlier. Social media use has remained nearly flat, up slightly to 90% in 2012, from 89% in 2011. Mobile marketing use is also holding steady, now at 74%, compared with 75% in 2011.

"Big Is Beautiful As smartphone screens get larger, companies have found some success with ads such as "takeovers" that briefly fill all or most of a device's screen. San Francisco app company Fotopedia sells such ads on its iPhone and iPad apps, which let people flip through high-quality photographs of Paris, national parks or wild animals. Marketers including National Geographic and travel websites Jetsetter and Expedia Inc. EXPE -0.23% pay roughly $1 to $1.50 for each user who clicks an ad, which fill a full screen. Like fashion ads in a luxury magazine, the Fotopedia ads appear every 10 "pages" or so of the app. As many as 18% of people who see an ad click on it, said Christophe Daligault, Fotopedia's senior vice president of global operations. On the Web, it isn't unusual for just 1% of people shown an ad to interact with it, marketers said. Still, big ads should be used sparingly, some marketers said. Craig Bierley, director of General Motors Co.'s GM -0.84% Buick advertising, said the auto maker tends to limit takeover ads to major product introductions because otherwise "people might find it annoying.""

Two-click mobile payment system - Paypal wants to own the mobile payment market.

weekly 10.28

People would rather browser on their mobile web than in apps

"Line, a Japan-made WhatsApp rival that is owned by Korean content giant Naver, just announced that it has hit 10 million registered users in Thailand at a press conference in Bangkok today, marking the first time it has provided a figure for a market outside of its native Japan. The company has more than 75 million users worldwide, so a pretty significant chunk of its user base is in Thailand, but more impressive than that is the fact that Facebook itself has 17.9 million users in Thailand (it is Facebook's 17th largest market)."

"Hooters of America is attracting consumers to its locations with new coupons they can redeem for food specials through the end of March."

"The Mini could help expand the overall tablet audience, which tends to be more affluent than the overall mobile audience. "We know from industry studies that 56% of tablet owners make over $75,000, and 46% have made a purchase after interacting with a tablet ad, so this creates a new, potentially very lucrative frontier for digital marketers," noted Kurt Hawks, general manager of mobile ad network Greystripe.

Important to keep in mind re: 360 campaigns/mobile marketing.

"LevelUp operates a mobile payment network with 3,500 U.S. merchants in 20 U.S. markets, and 250,000 active users. The service recently rounded up $21 million in funding to scale growth. The new NFC-equipped terminals, along with a newly adopted "interchange zero" policy, are designed to accelerate LevelUp's maturation process."

The store is the company's first venture into mobile commerce. American Apparel says it chose to start with Japan because many Japanese consumers-especially teenagers, American Apparel's target market-are comfortable shopping from their phones.

Example of luxury brand engaging in mobile interactive

Citi analyst Mark Mahney says that a recent comScore search market report glosses over the fact that mobile now constitutes 10% of Google searches.