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Simeon Spearman

Target Running Private Ad Marketplace | Adweek - 1 views

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    "Target's private marketplace operates similarly to others that retailers like Best Buy and Amazon have developed recently. For example, a user may visit Target.com and check out its high-def TVs. As that user navigates to other parts of Target's site, a brand like Sony or Samsung could run ads aimed at that user promoting their TVs-provided they are sold by Target. But the ads don't have to pertain so closely to a specific product category. Adweek encountered a Subaru ad running on Target's DVD and Blu-ray players page; a peek at the page's site code revealed that the ad was sourced through PubMatic."
John Rich

Beyonce Sells 1 Million Albums on Apple's iTunes in Five Days - Peter Kafka - Media - A... - 0 views

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    Another example of the collaborative economy trumping ownership plus you get to see Beyonce's butt.
Greg Steen

WPP Buys Obama's Campaign Agency Blue State Digital - 0 views

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    WPP (ad agency network) bought the agency that did Obama's online fundraising and social media efforts in 2008.
Simeon Spearman

Netflix posts 'buy' button but not doing the selling | Media Maverick - CNET News - 0 views

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    Buy buttons added to Netflix.
Simeon Spearman

Advertising - Showing Commercials on Shelves and in Aisles - NYTimes.com - 0 views

  • “This is all about finding a way to give advertisers the opportunities they used to have in the days of three networks,” said Mr. Manning, when marketers could effectively and efficiently reach huge audiences just by buying commercial time on ABC, CBS and NBC. “People are still watching television, but they’re spread out among hundreds of channels and the Internet,” Mr. Manning said. “The one place where people re-aggregate themselves back into a crowd again is the retail store.”
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    used in daily 6.17
Greg Steen

iAd demo: Nike Air Jordan - 0 views

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    Can't find any info on a Nike/iAd media buy.
Emily Knab

HOW TO: Score the Best Fashion Deals on the Social Web - 0 views

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    ebates- cash back for buying clothes I Do- Now I Dont- sale of jewelry from people who were given the items by exes  Rent the Runway Foursquare and Gowalla deals 
Simeon Spearman

Apple Threatens Search Giants' Mobile Ad Shares - BusinessWeek - 0 views

  • On June 7, Cupertino (Calif.)-based Apple said it had $60 million in iAd commitments from marketers, including food and personal-care product maker Unilever (UN), electronics retailer Best Buy (BBY), and satellite-television service provider DirecTV (DTV). Unilever, whose first iAd made its debut in July, is "extremely happy" with the results of its ad campaigns, Rob Master, the company's North American media director, says in an interview. More than 20 percent of people who click on Unilever iAds—which feature video and an interactive game—check out the ad a second time, he says.
Greg Steen

Moleskine's Viral Strategy - 0 views

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    Essentially, they make awesome online videos, concept websites, and art projects rather than placing ads through media buys.  For something like this to work, you need an enthusiastic fanbase.  But I suspect a lot more brands could be doing more stuff like this than are.
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    Weekly 11.4
Emily Knab

LivingSocial receives $175 million investment by Amazon.com - 0 views

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    daily 12.3
Emily Knab

Groupon rumored to partner with Foursquare for targeted daily deals - 0 views

  • more precisely targeted deal suggestions, based upon where users of check in.
Simeon Spearman

iPads Used For Play, Not Work: Citigroup Survey - Peter Kafka - Media - AllThingsD - 0 views

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    Would like to normalize with PC usage
Emily Knab

Groupon's image problems spread to Europe - Telegraph - 0 views

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    talks about what is working against groupon- "bait and switch" ads, revenues declining, negative PR
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