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Rhiannon Apple

Retailers expect higher e-commerce spending will boost sales - Internet Retailer - 0 views

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    About 69% of retailers say they'll spend more on e-commerce technology this year than they did in 2010, according to a new survey. Earlier website improvements resulted in higher sales, spurring optimism and increased spending among merchants who see ongoing improvements as the key to further increasing conversion rates, the survey says. 
Rebecca May

Design and Sell Your Own Converse | Creativity Pick of the Day - Advertising Age - 0 views

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    Create your own converses through FB app,share with friends, and open your own storefront (cool part) to get free stuff. Makes users possible salespeople for the brand.
Emily Knab

Google Analytics unveils Multi-Channel Funnel | RetailCustomerExperience.com - 0 views

  • Google Analytics users can trace the full digital path a shopper takes, showing how customers interact with organic search, affiliate sites, display ads, social networks, email, video and mobile on the path to purchase.
  • Google enlisted Hugo Boss for early testing of the program.
  • "We found out that nearly two out of every three conversions involves more than one touch point.
  • ...1 more annotation...
  • Other features of Google Analytics, according to Fox, will enable users to compare their sites with others in the same industry,
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    Google Analytics is now more robust- can see the history of peoples actions to attribute sales to more ads
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