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Greg Steen

Interactive Ecommerce Advertising is the New Normal - 0 views

www.adrants.com/...ommerce-advertising-is-the.php

e-commerce banner

shared by Greg Steen on 20 Jul 11 - No Cached
  • Greg Steen on 20 Jul 11
     
    Interactive ads in this context allow the viewer to choose various options within the actual banner. Perhaps they can select merchandise for a closer review, click between different color options, or choose advanced options such as voice narration. If viewing a sales ad for a clothing retailer, the customer could sort by "men's" or "women's" apparel, then by "tops" or "pants".
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