Group items tagged

Big changes in measurement methodologies. Refocus on time-shifting measurement.

Update on the court case between Arbitron radio ratings and Spanish Broadcasting Systems over SBS's refusal to encode their signals so that Arbitron can measure audience. SBS claims that Arbitron's measurment under counts Hispanic listeners and hurts their advertising rates.

Article discusses highest ranked superbowl ads by DVR reply, and highlights both media and audience trends, as well as the difficulties of measurement.

Viacom is turning the tide after slow growth during the recession. They have implemented cost cutting measures to grow profits with dvd sales and high ratings from quality, thought provoking programs like "Jersey Shore".

"The trial, which should begin by this spring, will transmit up to 20 channels of free and premium programming using signals from eight mobile DTV stations: WDCA (Fox Television Stations); WUSA (Gannett Broadcasting); WPXW (ION Media Networks); WRC (NBC Universal); WHUT (Howard University/PBS); WNVC (MHz Networks); WNUV (Sinclair Broadcast Group); and WFDC (Univision Communications). "One of the key advantages of mobile DTV is the built-in ability to measure viewer activity, giving broadcasters a much better picture of what consumers are actually watching, when they watch, and where," said Brandon Burgess, OMVC President and ION Media Networks Chairman and CEO."

An withering critic of NBC's decision to limit online streaming of Olympic events to curling and hockey, in what the author describes as an attempt to force viewers into traditionally measurable media.

The Toronto-based startup Thoora promises to gauge how well individual news stories are doing by analyzing and calibrating real-time data from blogs, mainstream news sources and Twitter. Thoora's software uses more than 100 attributes to determine not only the most popular content but also the highest quality, using measures such grammar and spelling and the authority of sites that link to the content.

"New fancy TV/video digital providers beware: Not all content providers are interested in your new platform -- especially if you can't verify your audience through research.\nA CBS technology executive says CBS won't deliver content to alternative distribution systems that have no reliable audience measurement -- and this includes mobile DTV."

Explores the economic angle of google's potential withdraw from China, and offers a competing argument that the firm's threats to leave may in fact be a face saving measure driven by the bottom line.

Google faces problems related to privacy and copyright protection in Europe. Google's most immediate challenges may be in Italy. This month a decision is expected in a trial in Milan, where four Google executives have been charged with defamation and privacy violations in a case involving videos posted on a Google Web site showing the bullying of an autistic boy.Italian prosecutors accuse Google of negligence, saying it was too slow to remove the video. But Google sees a political dimension. One of the four executives, Peter Fleischer, Google's chief privacy counsel, called the case part of "an attack on a decade of progress" for Internet companies in Italy. In Germany, German publishers have persuaded the government of Chancellor Angela Merkel to support a new kind of copyright protecting journalistic content on the Web. Analysts say the measure, which has not yet been introduced, could require Web companies like Google to buy special licenses to cite content published elsewhere.

If twitter is a new way to spread news in this digital age, how should we measure impact? This article poses some interesting ideas.

"Earlier this week, federal prosecutors in New Jersey unveiled a 43-count indictment charging four men with using sophisticated computer programs to bypass security measures to buy up blocks of tickets through online vendors like Ticketmaster. They sold the tickets to brokers, who in turn marked them up for ravenous fans who found the available supply of tickets scarce. According to the indictment, the defendants reaped more than $20 million in profits from 2002 to 2009 through purchases of more than one million tickets by their company, Wiseguy Tickets."