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Court Orders Spanish Broadcasting System to Restore Arbitron Encoding - 2010-02-15 22:3... - 0 views

www.broadcastingcable.com/..._Restore_Arbitron_Encoding.php

arbitron media tracking radio hispanic audience underreporting legal dispute Spanish Broadcasting Systems

shared by kkholland on 16 Feb 10 - Cached

kkholland on 16 Feb 10

Update on the court case between Arbitron radio ratings and Spanish Broadcasting Systems over SBS's refusal to encode their signals so that Arbitron can measure audience. SBS claims that Arbitron's measurment under counts Hispanic listeners and hurts their advertising rates.

<div class="cArrow"> </div><div class="cContentInner">Update on the court case between Arbitron radio ratings and Spanish Broadcasting Systems over SBS's refusal to encode their signals so that Arbitron can measure audience. SBS claims that Arbitron's measurment under counts Hispanic listeners and hurts their advertising rates. </div>

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