The Internet Turns Out to Be Television's Friend - Media Decoder Blog - NYTimes.com - 0 views
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Theresa de los Santos on 28 Feb 10"The Internet, which many feared would draw viewers away from television, appears to be having exactly the opposite effect - at least when it comes to coverage of major events. Brian Stelter writes in The Times that TV executives have noticed big spikes in viewership of the Olympics, the Super Bowl, the Grammys and other special events that some of them trace to the effect of social networking sites."