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"It looks like 99 cents could become the new $1.99 for TV shows on iTunes. A new report puts Apple in talks with CBS about discounting at least a portion of the network's TV shows sold on iTunes to 99 cents, down from the standard $1.99 price point. If true, the move would confirm a previous Financial Times report which asserted that Apple's content partners are considering cutting iTunes TV shows in half when the iPad is officially released come this March."

"New fancy TV/video digital providers beware: Not all content providers are interested in your new platform -- especially if you can't verify your audience through research.\nA CBS technology executive says CBS won't deliver content to alternative distribution systems that have no reliable audience measurement -- and this includes mobile DTV."

CBS News employees are bracing for a significant round of layoffs that will hit the news division next week, according to multiple sources. The budget tightening is expected to affect every newscast, including "60 Minutes," the network's crown jewel, although that show will likely suffer minimal losses.

CBS launches movie slate. Aims for genres big studios have abandoned.

CBS trying to launch daytime replacements for Oprah. Faces tough syndication market. Explains current mechanics of TV barter sales.

"There's an iPhone App for CBS News and the network's content is available on FLO TV, both distributed via devices with the type of audience data the network seeks. Seidel said the network elected not to participate in the Open Mobile Video Coalitions because it has no audience authentication for over-the-air, mobile DTV."

Details of the NCAA deal with CBS and Turner

A researcher from CBS opposed reports at an Association of National Advertisers meeting that advertisers are spending less on television ads than they have in the past.

President Obama's 2009 stimulus package was the most expensive bill in history, yet received strong media support. This is because the media; ABC, CBS, and NBC cite supporters of the bill 3 times as often as they mention critics, and nearly half of their reports included no criticism about the bill at all!

Explains strategic challenges faced by bc network news. NBC in strongest position, while ABC and CBS consider merger with CNN. Pressures toward cost cutting and consolidation in the industry. But where will growth come from?

Fox is pushing hard for carriage fees of $1 per subscriber. Part of broader Murdoch strategy to charge for content. CBS now getting about $.50 per cable sub. Altogether, bc stations should take in $933m in fees in 2010, while cable nets take in $28b. Explains opposing positions in the negotiations.

On demand March Madness coverage is one of the legitimate cultural viewing events that has grown on the digital platform and for workplace viewing.

CBS/Turner March Madness deal could change digital experience.

Because of staff cuts, ABC and CBS are relying on journalists who can use digital equipment to produce stories themselves, or just use smaller teams.

Move over Hawkeye Pierce, looks like Drew Brees and the New Orleans Saints just took your ratings crown along with the Super Bowl title. A record 106.5 million people watched the Saints write a storybook ending to their dream season by beating the Indianapolis Colts 31-17 in Super Bowl XLIV on CBS, according to Nielsen. That's not only the biggest audience to date for the Super Bowl, but the biggest audience for a televised event ever -- barely knocking off the finale of \nCBS' "MASH," which averaged almost 106 million viewers when it ran in 1983.

Experts say e-books have the potential to rewrite the publishing business model.

While you will get to see Tim Tebow during the Super Bowl commercials, you'll be missing out on several studios' blockbuster ads.Commercials were cheaper this year, but the $3 million price tag did not attract many movie studios.