MediaPost Publications New TV/Video Platforms' R&D: Close, But No Deal 02/19/2010 - 0 views
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Theresa de los Santos on 20 Feb 10"New fancy TV/video digital providers beware: Not all content providers are interested in your new platform -- especially if you can't verify your audience through research.\nA CBS technology executive says CBS won't deliver content to alternative distribution systems that have no reliable audience measurement -- and this includes mobile DTV."