For the better part of 50 years, advertisers have used live-only as their currency. In the last few years, Nielsen has added new streams of program data to account for time-shifting. But few, if any, advertisers made deals on these other metrics.
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Saints' Super Bowl win nips 'MASH' finale for most-watched show ever | Company Town | L... - 1 views
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Move over Hawkeye Pierce, looks like Drew Brees and the New Orleans Saints just took your ratings crown along with the Super Bowl title. A record 106.5 million people watched the Saints write a storybook ending to their dream season by beating the Indianapolis Colts 31-17 in Super Bowl XLIV on CBS, according to Nielsen. That's not only the biggest audience to date for the Super Bowl, but the biggest audience for a televised event ever -- barely knocking off the finale of \nCBS' "MASH," which averaged almost 106 million viewers when it ran in 1983.
MediaPost Publications Nielsen To Eliminate Live-Only Local TV Ratings 03/31/2010 - 0 views
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From a TV station's perspective, Thomas says, live-plus-same-day viewing "is more reflective of the way people are consuming TV these days." About 60% of time-shifted viewing occurred during the same day, usually within a few minutes of the live airing.
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Big changes in measurement methodologies. Refocus on time-shifting measurement.
For Microsoft and Xbox, Focus Shifts From Game to Video - NYTimes.com - 0 views
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Executives at Microsoft are fond of saying that its subscription gaming service, Xbox Live, should be thought of as a cable channel.
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The company is even producing shows for users: it is in the middle of the second season of “1 vs. 100,” an interactive version of a game show that was on NBC.The content ambitions do not end there. Microsoft has held in-depth talks with the Walt Disney Company about a programming deal with ESPN, according to people close to the talks, who requested anonymity because the talks were intended to be private.
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For a per-subscriber fee, ESPN could provide live streams of sporting events, similar to the ones available through ESPN 360,
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The XBox moves into cable TV turf. What does it mean for the industry?
2010 Nielson Media Industry Fact Sheet - 1 views
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Great stats on media industries (TV, phones, internet, video games)
CRE - 0 views
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Center For Research Excellence/Nielsen study on screen usage\n
Web Series Tap Into Prime Time - WSJ.com - 0 views
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The number of people who watched Internet video from 8 p.m. to 11 p.m. Monday through Friday rose 14% to 62.4 million from March 2009 to March 2010, according to Nielsen Co. Viewership from 12 p.m. to 2 p.m. rose only 1% to 45.4 million
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Numbers of people viewing online video during primetime have increased following the spread of over-the-top technologies.