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"The trial, which should begin by this spring, will transmit up to 20 channels of free and premium programming using signals from eight mobile DTV stations: WDCA (Fox Television Stations); WUSA (Gannett Broadcasting); WPXW (ION Media Networks); WRC (NBC Universal); WHUT (Howard University/PBS); WNVC (MHz Networks); WNUV (Sinclair Broadcast Group); and WFDC (Univision Communications). "One of the key advantages of mobile DTV is the built-in ability to measure viewer activity, giving broadcasters a much better picture of what consumers are actually watching, when they watch, and where," said Brandon Burgess, OMVC President and ION Media Networks Chairman and CEO."

"There's an iPhone App for CBS News and the network's content is available on FLO TV, both distributed via devices with the type of audience data the network seeks. Seidel said the network elected not to participate in the Open Mobile Video Coalitions because it has no audience authentication for over-the-air, mobile DTV."