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"New fancy TV/video digital providers beware: Not all content providers are interested in your new platform -- especially if you can't verify your audience through research.\nA CBS technology executive says CBS won't deliver content to alternative distribution systems that have no reliable audience measurement -- and this includes mobile DTV."

"There's an iPhone App for CBS News and the network's content is available on FLO TV, both distributed via devices with the type of audience data the network seeks. Seidel said the network elected not to participate in the Open Mobile Video Coalitions because it has no audience authentication for over-the-air, mobile DTV."

Move over Hawkeye Pierce, looks like Drew Brees and the New Orleans Saints just took your ratings crown along with the Super Bowl title. A record 106.5 million people watched the Saints write a storybook ending to their dream season by beating the Indianapolis Colts 31-17 in Super Bowl XLIV on CBS, according to Nielsen. That's not only the biggest audience to date for the Super Bowl, but the biggest audience for a televised event ever -- barely knocking off the finale of \nCBS' "MASH," which averaged almost 106 million viewers when it ran in 1983.

Article discusses highest ranked superbowl ads by DVR reply, and highlights both media and audience trends, as well as the difficulties of measurement.

Update on the court case between Arbitron radio ratings and Spanish Broadcasting Systems over SBS's refusal to encode their signals so that Arbitron can measure audience. SBS claims that Arbitron's measurment under counts Hispanic listeners and hurts their advertising rates.

Superbowl most watched show in history--breaking the previous record held by M*A*S*H. This article explores the enormity of the feat given the fractured nature of today's television viewing audience.

"Who has time to sit on the couch and watch TV anymore? In the last 10 years, broadcasters have lost 25 percent of their audience. So to win back some viewers, the industry has a plan to grab their attention while they are on the move. Beginning in April, eight television stations in Washington, D.C., will broadcast a signal for a new class of devices that can show programming, even in a car at high speed. In all, 30 stations in Atlanta, Chicago, Los Angeles, Seattle and Washington have installed the necessary equipment, at a cost of $75,000 to $150,000

News Corp is hungry to get into the middle east advertising/media markets because of the young audiences and emerging growth in their home markets. They are attempting to buy a share in Rotana Media.

A very small number of news organizations, including The Wall Street Journal, The Financial Times and Newsday, already charge online readers, each with a system developed largely in-house, and The New York Times announced recently that it planned to do the same. But with advertising plummeting, many other publishers eager for a new source of revenue are considering making the switch, despite the risk of losing audience and advertising.

Facebook, Twitter, and the iPhone are TV's only hope, according to Elisabeth Murdoch, CEO of Shine Limited, a British television production and distribution company. According to Broadcasting & Cable, Ms. Murdoch told TV producers and distributors at the annual National Association of Television Program Executives (NATPE) convention: "We in the TV business have to catch up with \nwhat our audience is doing. We can no longer afford to be one-screen business."

European commission is providing aid to the Spanish film industry to increase diversity for Spanish audiences.

Super Bowl advertisers are using social media like Facebook and Twitter to build hype for their advertisements (not necessarily the game itself, although a larger audience for the game would also mean a larger audience for the commercials during the game).

Sponsors are looking to generate buzz for ads through social media, hoping to repeat the success of Super Bowl advertisers who expanded their audience by using social networking sites to spread ads.

Media Decoder of the New York Times explores why the 2010 Winter Olympics may be the first loss on Olympics broadcast in NBC's history.

An withering critic of NBC's decision to limit online streaming of Olympic events to curling and hockey, in what the author describes as an attempt to force viewers into traditionally measurable media.

The NY Times breaks ranks and announces a new plan to charge frequent users of their online site. Will this new economic model work?