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scwalton

TVB | CBS Won't Pony Up for Unmeasured Mobile DTV - 1 views

www.televisionbroadcast.com/...94910

omvc FLO TV MediaFLO Mobile DTV Mobile TV Audience ATSC Mobile TV 2010 cbs television Convergence Broadcast advertising Media Content

shared by scwalton on 15 Mar 10 - No Cached
  • scwalton on 15 Mar 10
     
    "There's an iPhone App for CBS News and the network's content is available on FLO TV, both distributed via devices with the type of audience data the network seeks. Seidel said the network elected not to participate in the Open Mobile Video Coalitions because it has no audience authentication for over-the-air, mobile DTV."
scwalton

MobiTV sees big jump in viewership -- Engadget Mobile - 0 views

mobile.engadget.com/...tv-sees-big-jump-in-viewership

television Mobile DTV iphone MediaFLO FLO TV ATSC Mobile TV mobitv

shared by scwalton on 27 Feb 10 - Cached
  • scwalton on 27 Feb 10
     
    "MobiTV has released a report today touting the fact that it's witnessed a whopping 49 percent boost in daily viewership over the last year; the company claims that a plethora of live events helped drive that growth, but it's pretty hard to ignore the fact that iPhone support launched in 2009, too."
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