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"It looks like 99 cents could become the new $1.99 for TV shows on iTunes. A new report puts Apple in talks with CBS about discounting at least a portion of the network's TV shows sold on iTunes to 99 cents, down from the standard $1.99 price point. If true, the move would confirm a previous Financial Times report which asserted that Apple's content partners are considering cutting iTunes TV shows in half when the iPad is officially released come this March."

"Mr Jobs articulated his belief that a "functioning media" is vital to a "functioning democracy" and how his "gorgeous" device would help safeguard that role...The question haunting publishers is whether they will suffer the same fate as the music industry, which was hit by Apple's 2003 deal to unbundle the album format by offering downloads of individual songs via iTunes."

FreeAllMusic.com offers free downloads in exchange for active engagement with ads. "iTunes meets Hulu." Says that rather than paying for songs, viewers select among a menu of ads to watch. Leads to active engagement and better retention, which allows charging higher ad rates.

Apple wants to ignite TV show sales, especially as it prepares to introduce the iPad tablet computer next month. But its proposals to lower prices across the board are being met by skepticism from the major networks.

"cloud computing" offers site for music collections and streaming audio