marketing

effrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University. He is the author or co-author of twelve books. Dr. Pfeffer received his B.S. and M.S. degrees from Carnegie-Mellon University and his Ph.D. from Stanford.

Prospects are just as astute as those natives. Those in active buying mode may call, even announcing that they are going to buy soon. They start asking a number of detailed questions about your company or product, or service. The trap has been set.

B2B agencies also deal with 8 basic target audience issues, which highlight the fundamental differences between shampoo pushers and business communicators.

Nielsen is dropping page view measurement in its Web traffic reporting. Instead, they will report the time visitors spend at sites.

For those who don't know, Bryan eulogized the Web Page last October in his ClickZ column, and did so in person at Emetrics Summit. S

In this post I’ll share readers comments on the topic of Blog Hosting, Domains and Platforms and will share some of my own experiences and advice.

In short, while not every business needs a website and not every website needs a weblog, there are benefits to having a business weblog that offers a mix of article and post styles.

You probably already know my own Internet strategy, so it might not surprise you that I recommended that he should instead invest his time in writing thorough articles that he published on a regular schedule. Given limited time, this means not spending the effort to post numerous short comments on ongoing blogosphere discussions.

Twitter is fairly unique in terms of allowing one to broadcast to many, on a subscription basis, in real time. That's really the heart of Twitter, and what we consider the core.

55 essential articles I’ve come across that have positively influenced my blog decision-making and will undoubtedly help you too. I’ve also included a select few of my own past articles that are of relevance in order to “pay it forward.”

If you observe your business closely, in most of the cases you find, only 20 percent of invested input is responsible for 80 percent of the results obtained.

Prompted by comment elsewhere, Team Staufenberger have been re-reading our tatty old copy of Stephen King's 1974 Planning Guide and its unofficial companion: a Jeremy Bullmore speech to a conference of Kraft bigwigs in 1972.

That’s the ironic thing about “personal branding.” The key to effectively building your profile is the value you provide to others and what they say in result, not what you say about yourself.

What’s the latest thinking in B2B marketing? What techniques and trends are today’s best practice B2B marketers using to drive more revenue and demonstrate accountability?

This is her explanation of the top nine types of stories that people like to talk about. If you’re pitching your company to investors, customers, partners, journalists, vendors, or employees and you don’t use at least one of these story lines, you probably have a problem. And most likely you’re too close to what you’re doing,

The blogosphere is buzzing about a provocative June 24 essay by U.C. Berkeley researcher Danah Boyd suggesting that MySpace and Facebook users are dividing along race and class lines.

Of course - this post doesn’t really illustrate that StumbleUpon is better than Digg or that Digg is better than StumbleUpon. In fact, if anything it shows how they compliment each other quite nicely - I wouldn’t say no to being featured heavily on both!

Once they were your printing presses; now that humble device, the blog, has given the press to us. That’s why blogs have been called little First Amendment machines. They extend freedom of the press to more actors. Once it was your radio station, broadcasting on your frequency. Now that brilliant invention, podcasting, gives radio to us. And we have found more uses for it than you did. Shooting, editing and distributing video once belonged to you, Big Media. Only you could afford to reach a TV audience built in your own image. Now video is coming into the user’s hands, and audience-building by former members of the audience is alive and well on the Web. You were once (exclusively) the editors of the news, choosing what ran on the front page. Now we can edit the news, and our choices send items to our own front pages. A highly centralized media system had connected people “up” to big social agencies and centers of power but not “across” to each other. Now the horizontal flow, citizen-to-citizen, is as real and consequential as the vertical one.

As Doc Searls once said, “There is no market for messages.”  This is a hub between the company and its customers. It’s the new customer service, fusing marcom, PR and customer relations, all in one department.

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.