Group items tagged

The amount of people that V connects with on a daily basis makes me (a real introvert) want to curl up in the fetal position and rock backwards and forwards. Sure I have a lot of people read my blogs - but she’s at her best when she’s surrounded by people in real life

V isn’t one to hold back on trying new things

she’s enthusiastic/positive

1. A tale shall accomplish something and arrive somewhere. 2. The episodes of a tale shall be necessary parts of the tale, and shall help develop it. 3. The personages in a tale shall be alive, except in the case of corpses, and that always the reader shall be able to tell the corpses from the others. 4. The personages in a tale, both dead and alive, shall exhibit a sufficient excuse for being there. 5. When the personages of a tale deal in conversation, the talk shall sound like human talk, and be talk such as human beings would be likely to talk in the given circumstances, and have a discoverable meaning, also a discoverable purpose, and a show of relevancy, and remain in the neighborhood of the subject in hand, and be interesting to the reader, and help out the tale, and stop when the people cannot think of anything more to say. 6. When the author describes the character of a personage in his tale, the conduct and conversation of that personage shall justify said description. 7. When a personage talks like an illustrated, gilt-edged, tree-calf, hand-tooled, seven-dollar Friendship's Offering in the beginning of a paragraph, he shall not talk like a Negro minstrel at the end of it. 8. Crass stupidities shall not be played upon the reader by either the author or the people in the tale. 9. The personages of a tale shall confine themselves to possibilities and let miracles alone; or, if they venture a miracle, the author must so plausably set it forth as to make it look possible and reasonable. 10. The author shall make the reader feel a deep interest in the personages of his tale and their fate; and that he shall make the reader love the good people in the tale and hate the bad ones. 11. The characters in tale be so clearly defined that the reader can tell beforehand what each will do in a given emergency.

So I want you to do something that many traditional PR people think is nuts. I want you to design your online media room for your buyers.

While so many people recognize the power of Digg when it comes to getting people to “vote” on what articles are the ones that you can’t miss. If only it were so easy to have customers, employees, stockholders or just about anyone vote on innovation ideas.

Doing even a few of these things will set you apart from the vast majority of people who view social network sites as toys and networking as “just for fun” (though it can be fun, too).

Social networking sites have a reputation as being huge time wasters, and for most people, they are. If you can afford that luxury, more power to you; for the rest of you, really think about what social networking can do for you and focus your energies to making that work.

The most popular post I’ve written to date is a review of prediction market software. Today’s post is going to be the same, but for idea/innovation software (henceforth referred to as innovation software). Trying to even find and identify all the different types of innovation software is difficult because of the different ways people and companies think about innovation. Prediction markets are straightforward; they’re futures markets, so the software is largely the interface between the user and the order book on the database. That is not at all so for innovation software. Different people think about innovation in different ways, which I referred to in a previous post. The list below is likely not complete, but I believe it does pick up the major players.

Here’s my response: 1. I have no idea if the Facebook platform is alive or dead. I’ve got left-over MREs from Y2K, however, so I think I can survive its demise, if it should occur. 2. Asking people if they use RSS is like asking people what size air filter goes in their car. RSS is now entrenched in the infrastructure of the sharing web. It fuels widgets, it automates blog posts, it enables all sorts of gizmos and thingees that the average web user would never recognize as RSS. Nor should they. Web users should click on a button that says, “bring me information about this topic or from this source.” How it gets delivered will probably involve RSS, but who the heck cares.

Once they were your printing presses; now that humble device, the blog, has given the press to us. That’s why blogs have been called little First Amendment machines. They extend freedom of the press to more actors. Once it was your radio station, broadcasting on your frequency. Now that brilliant invention, podcasting, gives radio to us. And we have found more uses for it than you did. Shooting, editing and distributing video once belonged to you, Big Media. Only you could afford to reach a TV audience built in your own image. Now video is coming into the user’s hands, and audience-building by former members of the audience is alive and well on the Web. You were once (exclusively) the editors of the news, choosing what ran on the front page. Now we can edit the news, and our choices send items to our own front pages. A highly centralized media system had connected people “up” to big social agencies and centers of power but not “across” to each other. Now the horizontal flow, citizen-to-citizen, is as real and consequential as the vertical one.

A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. The findings could have a significant impact on the way online advertising is made and metered.

when people view Web advertisements, they store information in two different types of memory: explicit and implicit.

According to a new white paper from the Council of PR Firms, in the next five years, “social media must become part of the way public relations practitioners do business or they will become obsolete.” From “Relating to the Public: The Evolving Role of Public Relations in the Age of Social Media,” available as a PDF here.

Mixx is a relatively unknown Social Bookmarking site.

Obviously most people are going to ask how much traffic it sends. On that score it is not brilliant in comparison to Digg or even StumbleUpon, of course not, it is early days, but it does send a bit. It fact for me it has performed better than Reddit and Sphinn, which are sites often recommended in the SMO space

Interesting discussion going on about whether PR agencies should blog over at Brian Solis' PR 2.0 Blog. Part of the post applies to all businesses: "First and foremost, not everyone needs to, or should blog. Some people just don't have anything interesting to say and that's OK. Not everyone needs to write a book, skydive, or sing karaoke either. Yes, so openness and transparency are "the new black." But don't take it at face value. Think about it first."

I assert that self-promotion is vital to the launch of any new social media endeavor. Whether a marketer or an individual, whether starting a blog or making videos, you have to be your own #1 fan and evangelist. There are plenty of people out there who will love your content, but you have to help them notice it. There is nothing wrong with this, and don’t let anyone tell you otherwise. However, there are some things you can do to help obfuscate the paradox and take those vital steps to gaining a foothold in the wild west of the internet.

If the answer to any of the following questions is true, the tool below might be for you. 1. Have you ever wondered if trade shows are more of a drain on your organization than a benefit? 2. Do you start to sweat when the business leaders in your organization begin asking about the return on trade shows you attend? 3. Are you routinely asked to attend trade shows that you do not believe will add value? 4. Do you have people in your organization that are emotionally charged about attending a show?