brandchannel.com | B2B branding | brand | brands | branding - 0 views
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B2B agencies also deal with 8 basic target audience issues, which highlight the fundamental differences between shampoo pushers and business communicators.
· Estimated expenditure on B2B marketing communications during 2005: £9.8 billion
· Estimated number of practitioners with marketing in their job title focusing purely on the B2B sector: 176,000
· Estimated number of practitioners with marketing in their job title for whom B2B is at least part of their remit (along with B2C): 272,000