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Today, MarketingSherpa released the 2008 edition of its Email Marketing Benchmark Guide. According to the press release: "the updated guide delivers exclusive results data from real-life marketers' campaigns. Containing 260-charts and tables, this is the largest and most comprehensive study ever conducted with professional email marketers. Readers will learn how the impact of email marketing has changed over the past year and how to overcome various future challenges of email marketing."

The group’s latest stats show that delivery rates fell to 68% for acquisition emails and 80% for retention emails in the period, continuing the drops seen in Q1.

This is the third part of a three part series of posts on different RSS to Email Solutions. You can read Part 1 which reviews Feedburner’s system here and Part 2, a review of Feedblitz here.

MarketingSherpa is offering a free download, Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes. Find it under Email Marketing Resources on this page, along with other free downloads.

Take a new approach to list growth. Ask!There are a surprising number of companies that, for whatever reason, fail to prominently position opt-in requests on their Web site. With the prominence of search driving customers deeper into Web sites and bypassing the home page, companies need to request email addresses more often and in more locations.

Hard to believe that only 10 or 15 years ago we interacted with coworkers and colleagues with memos and phone calls. Email and instant messaging changed all that. Now there's a new communications revolution coming. These services mix contacts, instant messaging, blogging, and texting, and they're poised to make email feel as antiquated as the mimeograph.

Today I’m going to give you an overview of what RSS-to-Email services are out there, and help you pick the right one for your blog.

Preparing to broadcast an eMail campaign is like getting ready to launch a satellite; it's a nightmare to run a mistake-ridden programme. However, working with a list of detailed quality control checks will identify problems before they have a detrimental effect on customers, prospects, deliverability, the brand and ultimately your profits.

Treat all email responses like SMS text messages, using a set number of letters per response. Since it’s too hard to count letters, we count sentences instead.

The lightbulb. The telephone. Email. If you're a specialist in your field, there are two ways to become a household name: create something new...or claim it can never be done. If you want to be remembered on the Internet, choose the second one. Here are 9 examples of breakthroughs, inventions and innovations the experts were completely wrong about.

For over ten years I've been in the unique position of being both a CEO and a journalist in the technology space. My first company produced Silicon Alley Reporter magazine, where I held the dual titles of CEO and Editor. At my second company, Weblogs Inc., I was a blogger and CEO. Today I'm the CEO of Mahalo, and the editor of an email newsletter (Jason's List--which you're reading right now!).

If you aren’t delivering a regular eNewsletter to build your business, you should ask yourself why.  You are probably missing the biggest and best opportunity to communicate in a consistent and meaningful way with your customers.   Of course, you need to generate regular content that brings value to your customers. But, with that basic proviso, an eNewsletter should become an integral part of your content marketing arsenal.  Here’s why:

Many preference centers are great ideas that are poorly executed -- not because the registration page isn't functional or the users can't update their profiles, but because of  mismatched expectations.  When many marketers are still grappling with permission management practices (opt-in vs. opt-out), why add another layer of consumer management to the problem? 

Information workers today are drowning in content — email, newsletters, press releases, and spam — and the problem is getting worse. To deal with this tsunami, workers are turning to RSS (Really Simple Syndication). Although efficient for individual information workers, unmanaged, RSS can wreak havoc on enterprise IT. To prevent problems like bandwidth overload and security infractions, information and knowledge management professionals should implement enterprise RSS solutions. Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.