Business Marketeer: Checklist for a marketing campaign - 1 views
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Hans De Keulenaer on 16 Aug 10Ultimate checklist for any (business) marketing campaign.
Preparing to broadcast an eMail campaign is like getting ready to launch a satellite; it's a nightmare to run a mistake-ridden programme. However, working with a list of detailed quality control checks will identify problems before they have a detrimental effect on customers, prospects, deliverability, the brand and ultimately your profits.
