Privacy, please: New technologies could hide your identity online - NBC News - 0 views
www.nbcnews.com/...our-identity-online-6C10298245
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Data crunching has grown so sophisticated and powerful, privacy researchers now warn that tracing identities from a pool of supposedly "anonymized" data is not just a possibility, it's a certainty.
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"It is depressingly hard to try to anonymize data in a way that resists identification by a committed adversary," Arvind Narayanan, a privacy researcher at Princeton University, told NBC News.
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such as the DuckDuckGo search engine, whose motto is "We don't track you" — gain popularity, an incentive would arise.
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Microsoft, Apple, Google, Facebook and Yahoo aren't likely to make changes to the way they collect or share data overnight. Some online tools politely request third-party trackers to stop, but such requests are like a "gentleman's anonymity based on a handshake," Ford said. Of course, if you're signed into a service like Facebook that asks for your real name up front, you've already checked anonymity at the door.