Privacy, please: New technologies could hide your identity online - NBC News - 0 views
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Data crunching has grown so sophisticated and powerful, privacy researchers now warn that tracing identities from a pool of supposedly "anonymized" data is not just a possibility, it's a certainty.
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"It is depressingly hard to try to anonymize data in a way that resists identification by a committed adversary," Arvind Narayanan, a privacy researcher at Princeton University, told NBC News.
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such as the DuckDuckGo search engine, whose motto is "We don't track you" — gain popularity, an incentive would arise.
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