Richard Byrne (Free Technology for Teachers), the former social studies teacher turned technology wizard consultant, wrote this January 1, 2014 blog post on his new blog Worms in the Fridge. It excels at explaining how to set up a blog on WordPress (his recommended app) to make it one's online hub or central domain. He admits that when he started FTfT on Blogger, he did not yet understand the ease or advantages of WordPress. He is humble, easy to read and follow and the content relates to the personal branding assistance we hope to provide.