Group items tagged

Identify your business objectives and target market. Also cons

narrowly define whom you want to listen to and communicate with.

Create social media content that drives engagement. What is your target consumer looking for? Social

Action is the most important thing of all. Everything in CAPA — everything — is driven by the question: how is this changing your capacity to engage the world effectively? If you can’t answer that question, it’s not a CAPA course.

We keep looking for seminal issues — places to work — where if you can work there, you’re going to really have a way of seeing what matters.

CAPA operates under a pedagogy of discovery, not a pedagogy of consumption. You have to find out what you don’t know. The

First, when people talk about capacity building, it ironically seems to be about larger organizations that have some of what one of my colleagues calls “Prerequisite Capacity,” t

Second, I’m glad the role of diversity, equity, and inclusion in capacity building is starting to be recognized and talked about. However, there is still a long way to go.

Third, I am astounded by our sector’s ability to overthink and overcomplicate things while ignoring the obvious.

With Gen Ys and even more so with their younger colleagues, the Plurals, socialization occurs through digital devices and platforms, i.e. social media, texting, etc.   Nearly since birth, they have had the freedom to socialize with the world with a few clicks from a wireless device.  They do not like to “talk” on the telephone, even when in the same proximity as the people they are “talking” to. Plurals are said to be the most social group of people in history, yet they socialize almost entirely via digital devices. Younger generations have had control of and access to the world nearly since birth through the Internet. They live in a very autonomous world—a world where they have had a “voice” to the world nearly since birth.  As a result, they like freedom of expression and autonomy.   Instant gratification is a must! They want everything “now” and to move fast.

"There's a difference," she says, "between wanting to celebrate your femininity and shrinking and pinking something."

be aware that most employers still expect (and want) a plain old resume. A majority of advertising and marketing executives said they prefer a traditional resume, like a Word document or PDF, from candidates applying for creative roles, according to a recent TCG survey.

No time for real dialogue. No time to ask questions

. "Oh we do this already," is a common response to PD. Do they do it...or do they think they do it? The report states that, "non-improvers are almost twice as likely to self-assess their own performance as stronger than their formal ratings."

Reflection is important, but it needs to be done with evidence.

A membership site is not a money-machine. The clue is in the name: membership site. It is a collection of people. You don’t just set it up, take people’s money, give them some content and walk away. They are there for an experience. They want something, and you have a duty of care to give it to them. Back when I first set up my Spirit Authors site, I attended a training session with the developers of WishList Member. The one thing they said repeatedly to our group was: ‘People COME to your site for the content, but they STAY for the community.’

The bottom line is this: a membership site is not a product; it’s a business. As such, it doesn’t just need good content; it needs a business model, a marketing plan and a team of people who know what they need to do and how to do it.

Next to the clicks on the links I share in social media, shares (or retweets) of my updates is the second most important metric I monitor (depending on what I am working on, it can be the most important metric). Isn’t that what we are all looking for? Shares by others give my posts and content an additional audience. Posts getting viral (meaning an endless number of people share our post) is the ultimate success in social media – or isn’t it?

One of the basic metrics to show success of a Blog, a Tweet or a Facebook post is the number of retweets or shares the post gets. If you want to grow in social media, you have to get yourself and your content in front of a larger audience. One legitimate way to achieve this success is to get your content shared by third parties. Otherwise you will always and forever be talking to yourself and already existing friends and family.

"The new digital content that is being developed is so superior to old-world print, and it's cost-efficient," says Mark Edwards, the superintendent of the Mooresville, N.C., district, which attracts hundreds of visitors who want to see how its schools have integrated digital teaching and learning.

To start truly collaborating, here are two steps that you should take: First, consider the goal you’re trying to achieve. Map out the end-to-end work that you think will be needed to get the outcome you want.

Second, convene a working session with all of the required collaborators from different areas of the company to review, revise, and make commitments to this collaboration contract.