Habits: How They Form And How To Break Them : NPR - 0 views
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His new book The Power of Habit explores the science behind why we do what we do — and how companies are now working to use our habit formations to sell and market products to us.
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every habit starts with a psychological pattern called a "habit loop," which is a three-part process. First, there's a cue, or trigger,
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third step, he says, is the reward: something that your brain likes that helps it remember the "habit loop" in the future.
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