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With Gen Ys and even more so with their younger colleagues, the Plurals, socialization occurs through digital devices and platforms, i.e. social media, texting, etc.   Nearly since birth, they have had the freedom to socialize with the world with a few clicks from a wireless device.  They do not like to “talk” on the telephone, even when in the same proximity as the people they are “talking” to. Plurals are said to be the most social group of people in history, yet they socialize almost entirely via digital devices. Younger generations have had control of and access to the world nearly since birth through the Internet. They live in a very autonomous world—a world where they have had a “voice” to the world nearly since birth.  As a result, they like freedom of expression and autonomy.   Instant gratification is a must! They want everything “now” and to move fast.