Group items tagged

Nice Prezi on using twitter by Melonie A. Fullick melonie.a.fullick@gmail.com 

An interesting assessment of how stage fright was picked up and reported in thousands of tweets elevating a single appearance into an epic disastrous event, and how absence from Twitter by the presenter, compounded the error. If anyone thinks that social media can be ignored, they need to read this blog post. Love the quote below from Chris Taylor about how the communications game has changed: It's Twitter, the Internet's first responder, that is primarily responsible for changing the laws of media physics. There are just too many witty things to be said in the space of 140 characters, especially with a moment as shadenfreude-filled as this. Thousands got the Bay-bashing bug, and I certainly wasn't immune. (Hey, it's not every day that a parody of that Aerosmith tune from Armageddon pops up complete in your head.)

Blog post by David Truss, Pair-A_Dimes, January 4, 2011, on learning at work by professionals, i.e., teachers. Has much more good stuff to say than this excerpt but I find this useful for Information Overload. Another term I ran across lately--practical obscurity--in relation to why we are now part of NSA's scope--because costs have fallen so low to monitor so much behavior online--voice and text--that what was once unavailable without a lot of costs is now quite feasible for someone to monitor, such as NSA, Google, Facebook, etc. Excerpt: "I read a post recently by Jeff Utecht, whom you have worked with, that said this: "Today at school I answered personal e-mail, updated my Facebook status, Tweeted, looked up flights for winter break, and even read articles that didn't pertain to school. And they say we're becoming less productive at work. What really is happening is the line between our work life and our social life is becoming blurred more and more every day." and he continues: "Sure I use some of my work time to do social things, yet I get home from work after 3pm and answer work e-mails, text faculty members about a computer problem, and work on lessons and things that need to be done. So it's an even swap. I'll use some of your time, you can use some of mine.""

Blog by Steve Gutzler, Feb. 4, 2014 on the nine Ps of purpose. Tweeted by Lyn Boyer for WLS.

good tips on S.O.C.I.A.L which stands for Sincere, Open, Collaborative, Interested, Authentic, and Likeable. Blog post written by Vala Afshar, July 9, 2013, for Information Week Social Business

blog post by Daniel Zeevi, April 8, 2013 on top best social media management tools such as Hoot Suite, Buffer, Tweet Deck, and some I have never heard of.

Very interesting blog post on how to convert casual readers into activists on Mashable by Geoff Livinston, May 13, 2010. 1. Stop thinking of them as slacktivists 2. Steward people up the Twitter engagement ladder from very low involvement (reads the tweet) to medium (retweets) to high (makes a donation or takes action) or very high (takes action and actively encourages others to do so). 3. Reevaluate the donor funnel to see where people are talking about issue online, listen, reflect back on what you're hearing, invite small acts of engagement, thank people and tell them the difference their acts made, listen some more, invite them to speak... 4. Shift your attitude to understand what hot buttons are to trigger support, cultivate them and make them feel appreciated. 5. Create new calls to action.

Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.

Bob Marshall on what an effective group workshop looks like--September 30, 2014, quite demanding yet doable. he above story illustrates a range of features of an effective workshop: Certain shared proficiencies in e.g. Skilled Dialogue, Lean Coffee, etc.. Pre-reading (shared), including "standard" texts - here including Nancy Kline and Chris Argyris. Clarity of purpose "just why are we here?". Shared purpose "we're all here for the same things". Folks tweeting and googling continuously during the workshop. Amanuensis / cybrarian to facilitate shared learning in the workshops. Democratic agenda-setting. Mutual exploration of topics. Active curiosity. "Essentiality" - avoidance of rabbit-holes and extraneous discussion of details. Focus on impacts (as compared to busyness, or outputs, or even outcomes). Post-reading - following up new references. Follow-up conversations, actions. Feedback. - Bob Afterword In writing this story, it seemed to me that a video of a workshop in action would be a great addition to the resources available to BaCo staff to help them appreciate the nature of an effective workshop. Maybe one day I'll have the opportunity to write and/or direct such a video. Further Reading What is Dialogue? ~ Susan Taylor (pdf) Share this: inShare10 Email Print More

"Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It's a bit different than writing about perfect tweets or ideal Facebook posts. There's nowhere to hide when you're blogging about perfect blogging. So I hope you'll still trust the advice here even if you don't find this post itself to be flawless. I'm sure we'd all love for each of our blog posts to be absolute perfection-however it is that you measure perfection-so I researched all the necessary info to get us started on the path to perfection. I'll cover headlines and length and visuals and so much more below. How close are you to creating the perfect post already?"

Study released in April 2015 on teens' use of social media and mobile technology

Very scary video (4 minutes) by Mark Cuban on how privacy is violated because digital history is retained forever. Inc. How ownership shifts from author to recipient who may misuse it in any # of ways. Of course, Cuban is developing erasure apps that delete texts after a certain amount of time. Talks about tweets in particular. Unfollowing people who could be sending wrong message.

How a nonprofit used the personal Twitter "brands" of its employees to expand its reach with news media and other key audiences.

Great blog post by Holly Clark on Edudemic connecting education & technology, September 24, 2014. She suggests: Find another class to do a project, blog or twitter chat with. Change the classroom set up to allow for more student movement & interaction Have students create blogs to foster global interactions Use Skype to promote interaction with the outside world If your class has 1:1, look for other schools to collaborate with Tweet your learning with another class Understand that learning is happening through networks--not textbooks--"Textbooks are a solitary and isolated learning source and their days are numbered. Learning will become about networks. It will be about the people and information you know how to access and create. Your students are not quite savvy enough to do this effectively on their own, so show them how to interact with a network of experts from your subject area. ..."

Completely devastating article on how one's reputation can be lost (and maybe receovered with some redevelopment work online to defeat the Google algorithms) with a stupid prank captured and put online in a tweet or facebook page. Unbelievable and scary.

Hootsuite offers a Pro package for $9.99 a month (f you pay a year in advance, otherwise $15 a month) that allows the host and one other user to coordinate and initiate scheduled tweets in advance. Also does RSS feed on new blog posts. Also works for other social media such as LinkedIn and Facebook.

Works to schedule message release in advance with Twitter, Facebook, and LinkedIn. Provides some analysis. Can use from any device. Integrates with Bitly account when shortening of links is required and tracking of performance is desired. Free.

blog by Tanveer Naseer on leadership terms. Tweeted by Lolly Daskal in March 2014. Terms are meraki (Greek for doing something with love, creativity, & self); sawubona--seeing those we lead for the people they are; ubuntu--becoming aware of the impact we have on those around us; Taarradhin--transforming compromise from zero-sum into a win for everyone.

""students will spend three hours every Wednesday Gchatting, tweeting selfies, and commenting onDaily Intelligencer. Then, they have to somehow take all of that cr*p and turn it into a piece of 'compelling and emotional work of literature.' Ivy League degrees seem totally worth it.""

Very nice page on different ways to analyze Twitter performance with various tools--tried out Tweet Stats and Twittonomy--both of which gave me valuable information on WLS's history.