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Good slide presentation on managing your online reputation by Susan Bearden at Holy Trinity Episcopal Academy

Blog by Kevin O'Keefe, "Real Lawyers Have Blogs," on the topic of the law, firm marketing, social media, and baseball, February 23, 2014. O'Keefe reviews a study by Gerry Moran on using social media to teach, not to sell. Other key points that O'Keefe makes: Build a large social network of people modeled after your customers and their influencers. 75% of B2B decision makers use social media to learn. (wonder where this stat comes from?) Pass on valuable information. Don't use your social media and networking channels to promote yourself. You want to be known for handing out knowledge and not brochures. Use social so that people will want to visit with you in person. 73% of customers are willing to engage with you on social media, so the opportunity is there. Use social media to teach, not sell. Selling is best done face-to-face. However, Social Media Today reports B2B buyers look at an average of over 10 digital resources before ever making a purchase. Since customers need to learn before they buy, use this opportunity on social media to connect. Teach and connect with today's technology. Connect and get on the radar of your customers and potential networks by retweeting, sharing, commenting and favoriting others' content. Develop Insights. Before you teach and connect with your customers, you need to listen to the customer and their customers. Social is an excellent listening tool. Be a publisher. In addition to curating and passing on the great content to your network, create your own assets on a blog. Organizations who blog get clients. Later Excerpt: Over the years LexBlog as been all about helping lawyers understand how to use the Internet in a real and effective fashion so as to grow their practices. By sharing information from third parties along our own insight via blogs and other social media we established a reputation as trusted advisors. Even when I reach out to meet with lawyers and law firms I have never met f

A highly visual 21 slide program on creating/mainaining your digital footprint

Completely devastating article on how one's reputation can be lost (and maybe receovered with some redevelopment work online to defeat the Google algorithms) with a stupid prank captured and put online in a tweet or facebook page. Unbelievable and scary.

Interesting distinction between blogging and writing articles. Kevin O'Keefe's blog on January 16, 2014 Blogging is done to engage others in a conversation by recognizing the post is one in a series on a topic. Writing an article is to get your point of view out there. Excerpt: I have always viewed blogging as all together different than writing an article. Blogging is a conversation where by listening to relevant discussion you engage those in the conversation. Social media consultant, Jayne Navvare (@jaynenavvare), made the point as well as anyone in her post today. If you want to post "articles" to the web using a blog platform, fine, but do not confuse that with blogging. Articles are static. Blogging is dynamic. Bloggers do more than just write posts. They socialize. Articles are one way. I write it. I distribute it. You read it. Think magazines, newspapers, and newsletters. Circulation and eyeballs are measures of success. Blogs engage. Blogs mix it up with readers and other bloggers. Relationships and word of mouth reputation are measures of success.

blog post by Clive Andrews at NixonMcInnes, creating meaning in business. 9/26/2013 on using immediacy of messages being shared on social media to make operational choices.

brand yourself tool for use in rebranding oneself online.

interesting article by Cass Sunstein and Reid Hastie, November 4, 2014 on how to help groups make better decisions. Eight suggestions are made: 1. Silence the leader 2. Prime critical thinking 3. Reward group success 5. Assign roles 6. Appoint a devil's advocate 7. Establish contrarian teams 8. Delphi Method