Group items tagged

""students will spend three hours every Wednesday Gchatting, tweeting selfies, and commenting onDaily Intelligencer. Then, they have to somehow take all of that cr*p and turn it into a piece of 'compelling and emotional work of literature.' Ivy League degrees seem totally worth it.""

interesting method for analyzing how you spend your time ineffectually and what to do differently, linkedin Bruce Kasanoff, 4.15.13

from Fast Company.com Explanation of Mightybell and interview with Gina Bianchini about why she created it. Again, the focus is on groups. "Today, the number of social networks available to us means there's a surfeit of places to come together online--we share aspirational photos on Pinterest, photos from our lives on Instagram, news on Google+, Internet happenings on Tumblr, and everything else on Facebook. But with so many channels to work with (waste time on?), the things we want to say are easily drowned out in noise, making it hard to establish genuine, intimate relationships with groups of people who aren't close friends and family. Sure, you can like a photo or retweet a clever one-liner as gestures of social solidarity, but they don't go far in making connections that count. Which is why Gina Bianchini, founder of new social network Mightybell, thinks it's time for an AOL chat room renaissance. Collaboration and action in intimate circles could be her competitive advantage."

More on Mightybell

"Content Marketing has been all the rage these past few years. We've heard from many experts and influencers that content marketing is the new advertising and that "brands must become media to earn relevance". But how do we measure ROI and know our content isn't just fueling some vanity metric but is actually helping our business? If content marketing is the new advertising, then we should try to assess this question with the same criteria. Which means first, we should acknowledge that while advertising is a practice that has been undisputed for decades, measuring its ROI can greatly vary. After all, a lot of marketers would still agree with John Wanamaker who said more than a century ago: "Half the money I spend on advertising is wasted; the trouble is I don't know which half.""

Blog post introducing Marc Ensign as a speaker, blogger, and consultant. Includes "my more notable posts as determined by my readers" on 1. Why Keyword Research is a Waste of Time (and what you should be doing instead; 2. 10 Reasons Why I don't Want to Be Your Friend Anymore; 3. Me, Me, Me, I, I, I; 4. Stop Calling Yourself a Guru, Jedi, Rock Star and Ninja (unless you are a Guru, Jedi, Rock Star or Ninja), and so on. Entertaining. Will speak in Sarasota on 11/22/13. Friend/associate of Andre Kasberger.

Blog post by Marc Ensign on how to build business via your website. February 2013. "Step 1 Let's start by creating a list of our ideal clients. There could be several factors that might make someone an ideal client such as: They are very profitable They are easy to work with They need the type of work you like doing most They give a lot of referrals They are big players in their industry They share their experiences on social media They offer a lot of repeat business Here are some ways to help you start to find some of these ideal clients:"

Technical solutions to block time-wasters online by Justin Pot, March 16, 2013. Probably not that useful for those who need to develop new routines and willpower.

Good article on why decisions may or even should not be made in meetings. "Further advantages of turning agenda items into questions include: Clarifying expected outcomes and thus avoiding discussions that run on because there is no defined end; Keeping participants alert during presentations because they're expected to respond; Helping presenters focus on what is essential and leave out unnecessary detail that waste everyone's time; Ensuring a given topic is necessary. "

Five tips by Stacey Roberts at ProBlogger on things to do/not do with your blog in 2015; we (I?) could do more with each of these. 1. Thinking an email list isn't such a big deal 2. Forgetting to share your posts on social media 3. Wasting time 4. Failing to have an editorial calendar 5. Ignoring networks

Article in Fortune about Google and innovation Story of Sheryl Sandberg "Take the case of Sheryl Sandberg, a 37-year-old vice president whose fiefdom includes the company's automated advertising system. Sandberg recently committed an error that cost Google several million dollars -- "Bad decision, moved too quickly, no controls in place, wasted some money," is all she'll say about it -- and when she realized the magnitude of her mistake, she walked across the street to inform Larry Page, Google's co-founder and unofficial thought leader. "God, I feel really bad about this," Sandberg told Page, who accepted her apology. But as she turned to leave, Page said something that surprised her. "I'm so glad you made this mistake," he said. "Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don't have any of these mistakes, we're just not taking enough risk." When a million-dollar mistake earns a pat on the back, it's obvious this isn't your normal corporation."

interesting blog post, lots of food for thought about PD for compliance reasons and how to support growth long-term, Peter DeWitt, August 18, 2015

taking responsibility for your own learning