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Center for Association Leadership, FAQ page ASAE members primarily represent trade associations, and individual membership organizations or professional societies, organized under Section 501(c)(6) of the tax code; and philanthropic organizations, organized under Section 501(c)(3). In 2009, there were 90,908 trade and professional associations, and 1,238,201 philanthropic or charitable organizations. Associations are organized for all types of purposes, but there are some recurring benefits they typically provide their members, including: Education / professional development Information, research, statistics Standards, codes of ethics, certification Forum (face to face or virtual) to discuss common problems and solutions Service / mission oriented - volunteerism and community service Provide a community, network, "home", identity, participation What is the role or connection between ASAE, and the association community at large? A: ASAE is often thought of as the gateway to associations, because it is the largest organization of its kind working to advance and promote the association profession. ASAE represents more than 21,000 association executives and industry partners representing 10,000 organizations. Our members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. The promise ASAE makes to members is to provide exceptional experiences, a vibrant community, and essential tools that make them and their organization more successful.

Like the "bicycles for the mind" quote from Steve Jobs and the importance of understanding your "tool of the trade" be it a computer or a smart phone.

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

Blog post January 10, 2013 on 10 Social Networks for Special Interests, including cat lovers, the Brainyard, Intelligence for the Social Enterprise from InformationWeek. Have not seen this terminology before--"vertical social network" Excerpt: "For users looking to streamline their social networking experience, vertical or specialized social networks may be the way to go. Vertical social networks are not new, but we have been seeing more and more pop up. We have also seen increased user interest in vertical social networks, as platforms such as Facebook and Twitter become social jacks of all trades. Many vertical social networks are industry-based. ..."

Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus

Survey by Seth Kahan of 135 executives of trade associations and professional societies among others. Listed innovation priorities for future: educational offerings mentioned 101 times (135 survey participants), member experience--78, meetings--65, ...technology--56 Interesting innovations identified by survey participants on page 17 starting with this one: identifying a unique way of delivering women's leadership programming. Many organizations do it, most for their internal staff development, but don't do it well. We want to drop anchor in a crowded ocean and dive deep below the surface for our reach. Another one: creating an institute to advance the profession: research, human capital and practice management. Yet another: practice Portal www.asha.org/practice-portal/

Christopher Pappas reviews free web conference tools, February 2013, elearning Industry trade mag

some good ideas for planning and convening effective meetings/conferences

article by Amanda Hess, XXfactor, July 23, 2014 ""Minority and women leaders' engagement in diversity-valuing behavior may be viewed as selfishly advancing the social standing of their own low-status demographic groups."" So the trade-off is to get promoted yourself, but not help other women or people of color get promoted. In order to enter the executive suite, women have to backseat their desire to bring in more women or other diversity, and the stereotype of women not helping others advance is reinforced.

Popova identified the Benjamin Franklin effect in her blog (follows excerpt below in her blog post). The excerpt below reminds of why networks are helpful. "At age twenty-one, he formed a "club of mutual improvement" called the Junto. It was a grand scheme to gobble up knowledge. He invited working-class polymaths like him to have the chance to pool together their books and trade thoughts and knowledge of the world on a regular basis. They wrote and recited essays, held debates, and devised ways to acquire currency. Franklin used the Junto as a private consulting firm, a think tank, and he bounced ideas off the other members so he could write and print better pamphlets. Franklin eventually founded the first subscription library in America, writing that it would make "the common tradesman and farmers as intelligent as most gentlemen from other countries," not to mention give him access to whatever books he wanted to buy."

good article by Sam Polk, July 2016, on how sexist talk by men about women catapults even worse behavior by men

article by Kelly Jackson Higgins at Dark Reading.com on what's happening with the sale of online data collected legally, but not necessarily analyzed accurately or sold ethically. November 5, 2014

blog post by David Dietrich, June 25, 2013, director of technical marketing for the big data solutions group at EMC, founder of an initiatve at MIT, big data@CSAIL on how privacy is sacrificed online because of big data collection and algorithms that can figure out profiles based on seemingly unrelated information.