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Lisa Levinson

Content Curation Primer | Beth's Blog - 0 views

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    A great blog on content curation from Beth Kanter from October 4, 2011. The focus on this is content curation for non profits, but is really for any content curation. She quotes and paraphrases Harold Jarche in that content curation is really seek, sense, share. Mentions that content curation is a great professional development tool and helps everyone keep up with what is happening in their field.
Lisa Levinson

Content Curation - 5 Ways to Succeed...Eventually | Convince and Convert: Social Media ... - 0 views

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    Although this article concentrates on content curation for marketing, there are some great tips to remember such as identifying your audience, focus your sharing, make sure your curation is of impeccable quality, curate consistently, brand yourself not your company. Love this quote: " Jason Falls of Social Media Explorer publicly states his Twitter strategy is "find good shit and share it.""
Lisa Levinson

Content Curation Tools: The Ultimate List | Content Marketing Forum - 0 views

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    List of content curation tools with good graphic of tools. This is from March 2014 and there is a disclaimer that new tools are coming out all the time. The comments to this blog add Diigo and ScoopIt. Was interesting to me that Delicious was in this list, but not Diigo.
Lisa Levinson

6 Powerful Tips to Effective Content Curation | Matthew Collis - 0 views

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    from the Huffington Post Business, 1/20/15. Tips for using content curation for marketing, but also emphasizes that the value of content curation is in the quality of the seek, and the way it is shared. Recommends annotating and repurposing so you are viewed as a good resource by others.
Doris Reeves-Lipscomb

Content Curation Tools & Concepts - 0 views

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    A great blog pot by Arnie Kuenn, May 7, 2013 on curating content using various tools. Suggests the rule of thirds for generating your own content, sharing external content, and engaging in conversations
Doris Reeves-Lipscomb

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing - 0 views

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    interesting list by Lee Odden from TopRank Online Marketing Blog on content discovery tools for curation, engagement, and sharing.
anonymous

12 Most Magnetic Ways to Curate Awesome Content. - 0 views

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    Susan Silver provides lots of attractive tips in the 12 Most Magnetic Ways to Curate Awesome Content.
Doris Reeves-Lipscomb

Reinventing the LMS Market - Again | 2015-09-28 | CLOmedia - 0 views

  • here has also been an explosion of written content, published in blogs and articles, all generally easy to find and curate with mobile tools, social media and various products that recommend content. This new digital world now offers a veritable ocean of free or nearly free content, often authored by experts, seasoned professionals, business leaders and well-known academics. It’s not a world most traditional learning management systems, or LMS, were designed to manage.
  • struggle to help employees find, manage and track all the new content on the Internet.
  • learning today is often learner-driven.
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  • new LMS might be a video learning portal to which anyone can add links, a content aggregation tool, new open learning platforms, or an IT-developed platform that takes existing IT tools and extends them into knowledge management.
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    Very interesting blog post by Josh Bersin on how LMS is figuring out how to organize content generated by employees from online and other sources for corporations/employers
Doris Reeves-Lipscomb

75% of B2B decision makers use social media to learn - 0 views

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    Blog by Kevin O'Keefe, "Real Lawyers Have Blogs," on the topic of the law, firm marketing, social media, and baseball, February 23, 2014. O'Keefe reviews a study by Gerry Moran on using social media to teach, not to sell. Other key points that O'Keefe makes: Build a large social network of people modeled after your customers and their influencers. 75% of B2B decision makers use social media to learn. (wonder where this stat comes from?) Pass on valuable information. Don't use your social media and networking channels to promote yourself. You want to be known for handing out knowledge and not brochures. Use social so that people will want to visit with you in person. 73% of customers are willing to engage with you on social media, so the opportunity is there. Use social media to teach, not sell. Selling is best done face-to-face. However, Social Media Today reports B2B buyers look at an average of over 10 digital resources before ever making a purchase. Since customers need to learn before they buy, use this opportunity on social media to connect. Teach and connect with today's technology. Connect and get on the radar of your customers and potential networks by retweeting, sharing, commenting and favoriting others' content. Develop Insights. Before you teach and connect with your customers, you need to listen to the customer and their customers. Social is an excellent listening tool. Be a publisher. In addition to curating and passing on the great content to your network, create your own assets on a blog. Organizations who blog get clients. Later Excerpt: Over the years LexBlog as been all about helping lawyers understand how to use the Internet in a real and effective fashion so as to grow their practices. By sharing information from third parties along our own insight via blogs and other social media we established a reputation as trusted advisors. Even when I reach out to meet with lawyers and law firms I have never met f
Doris Reeves-Lipscomb

How to Measure Social Media ROI | XEN Systems - 0 views

  • How you gain followers
  • How you engage with followers – will you be producing content which can spark discussion, or will you be curating content? You should consider too how many times you post a promotional post as opposed to an educational/fun one. We’re so accustomed to marketing messages now that these go right over the heads of our followers if they’re posted too often, so do bear this in mind.
  • What tools you’ll use to measure engagement and track customers
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  • What’s the best time to engage followers?
  • Understand Your Audience In order to be effective at social and to be able to prove ROI, it’s necessary to fully understand your goals and how those align with those of the business and to understand exactly who your customer is.
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    Really good article by Kerry Butters on measuring roi on social media, June 13, 2015.
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