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Valuable suggestions for creating and establishing a personal/ professional brand.

What do you want people to think and say about you and how do you need to show up to achieve that impression? If you don't already have a brand or if you are considering changing it, here are a few tips to get you started.

Interesting explanation of business model for how nonprofit and forprofit MOOC partners--edX, Coursera, and Udacity--will make money along with the universities. Implications for other, smaller online learning partnerships? Excerpt on two models (large-scale efforts) According to Mr. Agarwal, edX offers its university affiliates a choice of two partnership models. Both models give universities the opportunity to make money from their edX MOOCs-but only after edX gets paid. Related Content What You Need to Know About MOOCs Document: The Revenue-Sharing Models Between edX and University Partners The first, called the "university self-service model," essentially allows a participating university to use edX's platform as a free learning-management system for a course on the condition that part of any revenue generated by the course flow to edX. The courses developed under that model will be created by "individual faculty members without course-production assistance from edX," and will be branded separately in the edX catalog as "edge" courses until they pass a quality-review process, according to a standard agreement provided to The Chronicle by edX. Once a self-service course goes live on the edX Web site, edX will collect the first $50,000 generated by the course, or $10,000 for each recurring course. The organization and the university partner will each get 50 percent of all revenue beyond that threshold. The second model, called the "edX-supported model," casts the organization in the role of consultant and design partner, offering "production assistance" to universities for their MOOCs. The organization charges a base rate of $250,000 for each new course, plus $50,000 for each time a course is offered for an additional term, according to the standard agreement. Although the edX-supported model requires cash upfront, the potential returns for the university are high if a course ends up making money. The university gets 70 percent of any revenue gen

From November 18, 2012. WSJ identifies 4 key job skills: clear communications; personal branding;flexibility; Productivity Improvement

Wall Street Journal's list of must have 2013 job skills. Relates to us as the 4 relate to Reset, retool, recharge, and rebrand.

This article discusses why an individual may want to rebrand and describes three easy-to-remember steps for the process.

I like this term "free-range learning" and believe it might be part of the Studio language. "Ms. Morgan borrows the phrase "free-range learning" to describe students' behavior, and she finds that they generally shop around for content in places educators would endorse. Students seem most favorably inclined to materials from other universities. They mention lecture videos from Stanford and the Massachusetts Institute of Technology far more than the widely publicized Khan Academy, she says. If they're on a pre-med or health-science track, they prefer recognized "brands" like the Mayo Clinic. Students often seek this outside content due to dissatisfaction with their own professors, Ms. Morgan says." Also this comment: I don't think academe has really come to grips with the very large role peer-to-peer sharing plays in the way students learn. We proved this interesting phenomenon this year in a very large online course that we were in the process of redesigning. One section of the course piloted the redesign, which had dropped the former textbook in favor of all online content, cut out 1/3 of the subject areas covered in the old version of the course and changed the assignment instructions and interaction modalities radically. Despite the fact that all students in the pilot section were fully informed that they were in a different and new course, and were required to go though an extensive introductory module covering all aspects of the new version of the course, including the syllabus, and were required to pass a test covering the course requirements and structure, we still had something like 5% of the students turn in work that was based on the old course assignments and old course structure. Some of them had apparently not read any of the assignment instructions from their own section, and were relying entirely on peers in other sections for information on how to complete assignments.

Interesting article published 1/6/2014 on Second Acts for baby boomers. Quotes Marc Freedman, Elizabeth Isele (who lived in ME for a long time), and mentions Bevan Rogel. The Boomerworks online service for matching BBs with work opportunities is very interesting--wonder how they are doing? And whether we should try to ally with them? "In 1998, living in Maine, Isele created CyberSeniors, a multilingual nonprofit computer training company that eventually trained more than 28,000 seniors in 24 states. She's led numerous nonprofits over the decades and is now pushing public policy changes and forging connections between organizations to create an "entrepreneur ecosystem." That ecosystem is flourishing in Sarasota. Sarasota's Institute for the Ages, established in 2009 to change the conversation about aging as one of deficit and decline to one about enhancing lives, is a lab for companies and services that want to tap into the needs of older adults. In late 2013, the Institute launched Boomerswork.com, a web-based network to connect freelancers with companies seeking seasoned professionals for project-based work. The program started in Canada and the Institute is the first organization to bring it to the U.S. When the Institute convenes a national convention here in February, entrepreneurship and encore careers will be a large part of the agenda. In addition to a keynote address by Freedman, Isele is leading a workshop on entrepreneurship with Bevon Rogel, who runs a Freedman-related Encore Academy in St. Petersburg to help seniors find meaningful work. For Southwest Florida, which has one of the highest concentrations of seniors in the nation, the idea of an "encore" seems natural. As the rest of the country and world grays, branding this life stage as one that brings years, or potentially decades, more productivity and meaning to life has become an imperative."

From Sept 2013 - how to use instagram to build a brand and reach out to new customers. These are tips specific to business.

Importance of learning online to replace formal degree seeking activities by Lolly Daskal and Matthew Brimer, founder of General Assembly, turning thinkers into creaters "Luckily for you, there are now a ton of educational resources and pathways to learn web design and hone your skills, available both online and offline, without the requirement of pursuing a traditional college degree. When hiring a designer, most employers today care about your portfolio over your resume, your creative talent over your GPA, and your ability to produce great work over the name brand of the school you attended."

"I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort."

"Have you ever wondered what type of content you should be creating for Twitter? Whether it is blog posts, quotes, memes, there has to be a content type that helps your traffic and branding more than other types of content, right?"

"Content Marketing has been all the rage these past few years. We've heard from many experts and influencers that content marketing is the new advertising and that "brands must become media to earn relevance". But how do we measure ROI and know our content isn't just fueling some vanity metric but is actually helping our business? If content marketing is the new advertising, then we should try to assess this question with the same criteria. Which means first, we should acknowledge that while advertising is a practice that has been undisputed for decades, measuring its ROI can greatly vary. After all, a lot of marketers would still agree with John Wanamaker who said more than a century ago: "Half the money I spend on advertising is wasted; the trouble is I don't know which half.""

Interesting assessment by Tracy Sestili on the value of social media fans/followers, April 20, 2014. LinkedIn sent it to me. Explains that unless they do something that amplifies your brand or purchases from you, they have no value and it may be a negative outflow of effort to build a fan base without return.

post by Mike Ettling, President, SAP, for Forbes Brand Voice on the rise of the contingent workforce

Richard Byrne (Free Technology for Teachers), the former social studies teacher turned technology wizard consultant, wrote this January 1, 2014 blog post on his new blog Worms in the Fridge. It excels at explaining how to set up a blog on WordPress (his recommended app) to make it one's online hub or central domain. He admits that when he started FTfT on Blogger, he did not yet understand the ease or advantages of WordPress. He is humble, easy to read and follow and the content relates to the personal branding assistance we hope to provide.

In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author outlines some common elements of successful, small-business focused videos. Valuable tips for making a YouTube video that will make a difference to potential clients.

Although this article concentrates on content curation for marketing, there are some great tips to remember such as identifying your audience, focus your sharing, make sure your curation is of impeccable quality, curate consistently, brand yourself not your company. Love this quote: " Jason Falls of Social Media Explorer publicly states his Twitter strategy is "find good shit and share it.""

Very good article on not overinflating value of our followers or what whom we follow says about us. Instead, look for value in other ways such as how those whom you follow/those who follow really listen to what is being said in social media. by Clive Andrews, NixonMcInnes (UK social media firm), 7/4/2012

Most of these tools are brand new to me and worth investigating when we have time and need. by Antonio Tooley, FreelancersUnion

Mashables take on Job Boards and Career Websites from the perspective of the recruiter. Basically, Rob Byron is saying build your brand because otherwise you won't stand out on Job Boards or anywhere else. Your digital footprint and network will do you more good than a job board.