How the net traps us all in our own little bubbles | Technology | The Observer - 3 views
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The basic code at the heart of the new internet is pretty simple. The new generation of internet filters looks at the things you seem to like – the actual things you've done, or the things people like you like – and tries to extrapolate. They are prediction engines, constantly creating and refining a theory of who you are and what you'll do and want next.
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Michel Roland-Guill on 12 Jun 11Externalisation de la construction de l'identité
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you're the only person in your bubble
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the filter bubble is a centrifugal force, pulling us apart.
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