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"It's fast getting to the point where it feels unreasonable to solely blame the famous and the industries that promote them. These days, people are going to plastic surgeons wanting to resemble their own modified avatars from selfies, rather than celebrities. If you like, the fiction of Hollywood perfection has been democratised. Indeed, it's interesting how, even as "improved" celebrities are mocked, or, as with Pike, call it out themselves, the modification of our own images continues unhindered, save for the occasional "#nofilter" humblebrag. It's gone beyond old-school catfishing (pretending to be someone else) to the point where people are essentially deep-faking themselves. And it's all just a bit of fun. Until it isn't. The desire to look better is all too human but are we inexorably moving towards the moment when we lose our grip on what we actually look like?"

"Why care? Because understanding manipulation is crucial in the current critical debate about digital technologies in moral philosophy and related disciplines."

"This description is reminiscent of the controversy that erupted back in January 2018 when photojournalist A. M. Ahad shared a behind-the-scenes video of multiple photographers shooting photos of a young man who was leaning out of a train window and striking a prayerful pose." Seems you do not even need Photoshop - would policies have stopped this?

" In other words: get ready for an era when even the most plausible videos aren't safe from a little computer trickery."

""I have no reason to doubt it - he was just in the right place at the right time, and it was a once-in-a-lifetime photo." But others questioned its veracity, including American evolutionary biologist Dan Graur. He said: "This is a fake photo if I ever saw one. The uniform blurred background is pure Photoshop."