'Extinction is on the table': Jaron Lanier warns of tech's existential threat to humani... - 0 views
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dr tech on 28 Nov 22"In Skinner's studies, lab rats were subjected alternately to electric shocks and treats to achieve a change in response. On social media, he says, we experience something similar. "I believe I see that people who are subject to operant conditioning online, meaning subjected to pleasant or unpleasant experiences." Approval, disapproval or being ignored, such techniques can be manipulated online as part of what is euphemistically called "engagement" and the creation of addictive patterns for individuals and then - by proxy - eventually whole societies."