Invup documentation

Corporations have, not surprisingly, turned their marketing lens to the social networks, and they're running their corporate giving programs like a race for prom king.

Too often, it's the popular kid, and not the most deserving one, who wins. This type of giving poses definite ethical questions. That corporate marketing divisions are using social responsibility as a way to boost the bottom line is the least of these. The aforementioned $200,000 is actually but a part of the $5 million Chase claims to have donated

There's another advantage for Chase to hand out money this way: they're splashed all over your Facebook news feed as good-hearted bankers with whom you might just want to do business. But are these dollars solely devoted to helping charitable organizations, or are they just another way of advertising? A multi-billion dollar corporation shouldn't be allowed to write-off advertising as a charitable contribution.