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Corporations have, not surprisingly, turned their marketing lens to the social networks, and they're running their corporate giving programs like a race for prom king.

the neediest and most in need of charity -- are not always those with the loudest voice.

There's another advantage for Chase to hand out money this way: they're splashed all over your Facebook news feed as good-hearted bankers with whom you might just want to do business. But are these dollars solely devoted to helping charitable organizations, or are they just another way of advertising? A multi-billion dollar corporation shouldn't be allowed to write-off advertising as a charitable contribution.