use it for what it's best at: the ability to generate a slew of visitors very quickly, and to be turned off just as quickly.
With properly tracked conversions and an ad on Facebook
deal market for your applicati
another example, with AdWords you can learn in a hurry which keywords convert for you, and which don't
Option #1: Niche Advertising
Option #2: Google AdWords
Option #3: Facebook
10-15 cent clicks under the right circumstances.
The key to low cost Facebook clicks is having a high click through rate (CTR). The key to a high CTR is a combination of a powerful image, an engaging headline, and laser-focused targeting.
Target your demographic information so tightly that you can write a headline that addresses them specifically.
Start the ads with a modest budget of, say, $5-10 per ad per day
But since you've chosen a small group of people, they will start to tune out the ad rather quickly. At this point your CTR will drop and your cost will climb. Pause the ad, and start over with new cities, new images or new headlines.
Facebook is launching a resource center to help non-profits use the social network.
The site will include educational materials, tutorials and a downloadable non-profit guide geared toward raising awareness and funds for causes specifically through the social network.
how to create a Facebook Page and explains how to set up events and use discussion boards to connect with an audience
he Resource Center will also include a spotlight section for successful non-profits and a success stories app where Facebook will showcase best practices and try to build a community around shared stories and advice.
The resource center is clearly meant to provide non-profits tools, but it’s also a sign that Facebook is taking social good seriously. Facebook has been a home to online philanthropy for some time, but it is not the only game in town.
t’s important from a business perspective to establish Facebook as a hub for non-profits online, but ultimately the cause — and social good — should come first.
The page has already raked in more than 410,000 Likes and only seems to be growing. Has social good hit the mainstream? Should more companies create resource centers?
choosing to snack on an apple rather than a piece of cake
or larger projects like volunteering your time to a non-profit
users start to build a social identity based on their actions.
where users flesh out profiles based on their philanthropic interests.
This concept of a charitable social layer has taken off on other online platforms like Jumo or Causes.com. People are becoming more conscientious of how they’re perceived online. This social layer based on philanthropic interests is both an easy way to track causes and a positive way to self identify.
DailyFeats has managed to integrate its social layer with targeted coupons and sponsors.
It’s a smart way to target consumers and encourage good deeds at the same time.
here is, of course, a bit of a catch. All of the actions are self-reported. A great majority of them are fundamentally impossible to check.
So how do you prevent your user base from gaming the system just to get a discount somewhere?
The answer comes down to trust, says DailyFeats CEO and co-founder Veer Gidwaney. One of the site’s tenets reads: “We trust our members.” Gidwaney says there are some checks built into the system. If users register 8,000 acts in one day, for example, the team then personally checks any blips.
site was formed as a way to promote good deeds of any nature and ultimately to make America a better place.
It might be odd to think of massive change coming from people “working out,” “snacking better” or “reading the news” but the team sees those choices as gateway philanthropy.
users can attach the reason they did a feat.
It’s a crucial point that many sites based on game-mechanics miss — philanthropy isn’t just about what a person did, but why he or she did it.
Do sites like this actually get people more engaged with philanthropy?