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shared by Daniel Benoni on 06 Jul 11 - No Cached

shared by Daniel Benoni on 20 May 11 - No Cached

What is the best way to do customer discovery when all I have is an idea? I don't want to build a prototype until I know the idea is valid and that it's worth doing.
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Read up on Lean Startup from CustDev.com and AshMaurya.com.
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write down your hypotheses and assumptions around the idea you have
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...5 more annotations...
Benjamin Yoskovitz
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identify a target market and speak to (ideally in-person) 30-50 people in that market and validate (or invalidate) whether they have the problem you think you can solve.
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If they do have that problem, then you can find a way to build a prototype or even just put together an HTML prototype or a Powerpoint deck together and go back to those people and interview them about your solution. If that validates, then you build.
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Chances are when you do Problem Interviews you’ll find there are holes in your reasoning. You’ll go back and change your hypotheses and assumptions and do it again.
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Bottom line – you absolutely do NOT need a prototype to validate an idea.
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