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Daniel Benoni

Marketing Campaigns are Betting Big on Social Gaming - 0 views

mashable.com/...social-gaming-marketing

Documentation CSR Marketing

shared by Daniel Benoni on 04 May 11 - No Cached
  • GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook
  • GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.The concept and execution are the same for GTG’s other big-name clients — Pepsi, Propel, Starbucks and Quaker. A user can play those companies’ custom-branded games on Facebook for a short amount a time until a pop-up box appears requesting that the user “like” the company in order to “double your donation.”“Not only are thousands of dollars going to charity as a result of people playing games, but large companies are successfully using branded social games to turn Facebook fans into customers,” Archer says.
  • Daniel Benoni on 04 May 11
     
    Social gaming (not game dynamics :) in fundraising campaign...
Daniel Benoni

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard - 0 views

mashable.com/...empire-avenue-investment

socialmedia brands empire avenue EA collaborator parnership marketing

shared by Daniel Benoni on 29 Jul 11 - No Cached
  • Why Top Brands Are Investing So Much Time In a Social Media Leaderboard
  • Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”
  • Getting In Early
  • ...3 more annotations...
  • So if brands aren’t necessarily going by their EA network score to judge their return on investment, how do they know if their time is well spent? Robert Scoble thinks it’s too early to say whether brands will see a major return on their EA investment. “It’s something fun to play around with, but that’s all I’d be doing right now if I were a company,” Scoble said. “That said, you could get a lot of PR by playing around with services in early stages of the game. Everyone remembers [the companies that were early to] blogging and Twitter. No one cares about the 3,000th one there.”
  • Intel is seeing results from being an early adopter. “As one of the first Fortune 50 brands on EA, we got first-mover credit,” explained Rhoads. “People noticed we were participating and were able to interact directly through the game with a very active, pre-existing community. It’s very satisfying to invest in that community and I think gratifying and perhaps surprising when a brand re-invests back in you. As far as results are concerned, it’s hard to tell.”
  • While larger companies are always among first adopters for new social networking sites because they have more resources and staff, the true test will be if smaller companies will flock to EA as they have to Facebook and Twitter. Most companies will likely need harder evidence of return on investment in order to justify getting into the game
  • Daniel Benoni on 29 Jul 11
     
    Potential partner, they could use our score in their algorithm, we could ask them some question about their algorithm, we offer them a social value in their score and they drive us really interesting traffic and brands! To check soon!
Daniel Benoni

Yael Cohen: The New Generation of Karma Junkies - 0 views

www.huffingtonpost.com/...volunteering_b_827220.html

altruistic individuals Documentation

shared by Daniel Benoni on 13 Apr 11 - No Cached
  • Flash forward to 2011, and philanthropy is the new black. Everywhere you turn, people are spending a few months abroad to build a school
  • volunteering at the blood bank in the evenings after they finish their 9-to-5 job. Everyone has a cause
  • This nouveau philanthropic righteousness is definitely making the world a better place and is empowering a generation to believe that they, as concerned citizens of the world, can make a difference to global issues
  • ...9 more annotations...
  • Why now?
  • what's with the boom in charity work in recent years?
  • candidates for medical school are becoming more and more qualified right out of university. With great grades and amazing recommendations, it can be hard to differentiate yourself from the pack. Enter philanthropy.
  • It adds some much-needed clout to your character and shows you can commit yourself fully to a project and see it through until the end.
  • Bus ads, billboards and online banner announcements all broadcast the latest causes to hit the scene. Perhaps all this good karma talk has seeped into our collective subconscious minds and led us to believe that the only way to live a worthwhile life is to include a little do-gooding in our daily activities.
  • the most important factor at play when it comes to philanthropy: the pure, selfish, unadulterated sense of warmth and happiness that comes from knowing that you've just used your valuable time to help someone who's not you
  • we've all started realizing that helping other people is just another way of helping yourself.
  • classic debate over whether or not there is truly a selfless good deed that one can partake in, because no matter what altruistic endeavor you're undertaking, you are still selfishly reveling in every little good vibe and pat-on-the-back that comes your way as a result of your labor.
  • behind every good charity organization, there stands an army of amazing volunteers. So, here's to all you karma junkies, altruism enthusiasts and kindness fanatics out there. Consider yourselves all cyber high-fived, because the work you're doing is actually making the world a better place.
Daniel Benoni

CharityVillage® Research: Say "Thanks," keep in touch, and deliver on your pr... - 0 views

www.charityvillage.com/...rspon12.html

CSR corporate social responsibility charities

shared by Daniel Benoni on 23 Apr 11 - No Cached
  • Bell Canada, for example, receives 9,200 requests for either philanthropic or sponsorship support each year
  • ell faces a major challenge in dealing with these applications, and making the difficult decisions concerning which to support and which to turn down, while striving to get good value for its sponsorship investments. Overall, she points out, the objective is "to connect to the things that matter"
  • Bell does not sponsor individual athletes, individuals who simply have an idea or cause they wish to promote, or business launches. If applicable, Foster points out,
  • ...5 more annotations...
  • The applicant must be financially sound, and Bell will be strongly impressed by organizations with low administrative costs which can offer a partnership that will fit its corporate vision and strengthen its position in the niches it wants to occupy.
  • crucial for Bell to have telecommunications exclusivity in the project
  • s it a unique made-in-Canada concept?
  • Is it likely to attract positive public attention?", "Is the applicant a Bell Canada customer or potential customer?", "Does this proposal present an opportunity for a commercial return for Bell?", and "Will there be a role for Bell employees to play?" No organization, Foster points out, will ever meet all of the criteria, "... but the more 'Yes's, the better your chances."
  • Offer proposals that make commercial sense to Bell Canada
  • Daniel Benoni on 23 Apr 11
     
    Charity Sponsorship.. from the company point of view. Good to read before we go meet a company for a feedback!
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