For companies with robust pro bono tracking capabilities
Companies should use their best internal billing information to determine the FMV of services rendered. These valuations should be adjusted to reflect billing differences by: geography, seniority level, rate discounting, employee skill area, etc. To do this, companies must track project metrics that affect billing rates so that an accurate, defensible valuation for pro bono contributions can be recorded.
CECP strongly encourages companies to track pro bono to this level of specificity whenever possible.