Businesses can build stronger relationships with their stakeholders through their charitable endeavors. Helping others while helping themselves can lead businesses to bigger profits.
on’t forget your employees
Clarify your business’ values
Find out where your stakeholders are donating
First Steps
Picking a Charity
Determine the criteria for the potential charity
arrow it down: Search for charities that meet your criteria. Here is the tedious part. Giving USA cites there were more than 1 million charities in the United States in 2009. You may want to enlist another person or a committee to help with the selection process. GuideStar.org has a wonderful search function that allows you to pick through its database by criteria
Compare mission statements
Make sure organizations are registered
Transparency and accountability
Trustworthy non-profits will discuss their programs and finances
Give your partnership a trial run. Test your partnership by donating to a small project before doing a large campaign.
Charities are a fulfilling way to further the mission of your organization while helping the community in which you live and work. Keep these tips in mind the next time you conduct your next cause marketing or charitable campaign, and your organization will be sure to come out ahead.
This article is the bomb. We should rehearse it before pitching to a company and show how the process should be done and how we can help them go through it with Invup!