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Daniel Benoni

Financial Modeling Tips and Techniques for Technology, Software, and Internet Startups - 0 views

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    Nail the financials better!
Rachel Chaikof

Young Internet entrepreneurs embrace philanthropy - 0 views

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    Great article on how young entrepreneurs are embracing philanthropy!
Daniel Benoni

Most Marketers Plan to Increase Social Media Spend This Year [STUDY] - 0 views

  • An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year
  • found that the primary social media goal is to increase Facebook “Likes.”
  • social networking would take 11.9% of their overall budget this year compared with 13% for TV
  • ...2 more annotations...
  • $68.7 billion was spent on all TV advertising last year, compared with just $26 billion for Internet advertising
  • 87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.
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