Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views
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aking the checkin and making it philanthropic
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lets users post their actions via SMS, web, email, Foursquare or Google Talk.
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ach act earns the user points that can be redeemed for actual rewards and discounts
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What is the best way to do customer discovery when all I have is an idea? I don't want ... - 0 views
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What is the best way to do customer discovery when all I have is an idea? I don't want to build a prototype until I know the idea is valid and that it's worth doing.
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Read up on Lean Startup from CustDev.com and AshMaurya.com.
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write down your hypotheses and assumptions around the idea you have
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Generation X (born 1965-1981) Profile - Volunteering in America - 0 views
Does Expending Resources on CSR and Sustainability Destroy Economic Value? « ... - 0 views
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Corporate Social Responsibility isn’t about giving money away and adopting the latest cause of activists. CSR and sustainability are approaches to business operation and execution that build employee engagement, improve environmental performance, create positive social impact, enable operational efficiency, reduce cost, foster innovation, strengthen relationships with customers and consumers and ultimately…create business advantage.
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Dave Stangis, VP for Corporate Responsibility with Campbell Soup Company responding to University of Michigan Professor Aneel Karnani’s infamous editorial in The Wall Street Journal, “The Case Against Corporate Social Responsibility.”
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Is it the misperception that CSR is a cost, a tagged on responsibility, and therefore, unnecessary for companies? Or that CSR is completely estranged from the notions of capitalism as Professor Karnani believes — and is, in fact, the wrong argument?
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The 5 Minute Guide To Cheap Startup Advertising - 0 views
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trategy #1: Try to Get Permission
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Strategy #2: Use Advertising to Test
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Use advertising as a testing tool rather than a long-term stream of customers.
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HOW TO: Decide Which Charities Your Business Should Support - 0 views
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Giving is big business. Every year non-profit organizations solicit companies in the hope of obtaining
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Giving USA reports corporate giving increased 5.5% to $14.1 billion in 2009.
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Businesses are willing to give, but are often confused as to which causes might be best for them.
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Marketing Campaigns are Betting Big on Social Gaming - 0 views
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GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook
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GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.The concept and execution are the same for GTG’s other big-name clients — Pepsi, Propel, Starbucks and Quaker. A user can play those companies’ custom-branded games on Facebook for a short amount a time until a pop-up box appears requesting that the user “like” the company in order to “double your donation.”“Not only are thousands of dollars going to charity as a result of people playing games, but large companies are successfully using branded social games to turn Facebook fans into customers,” Archer says.
Facebook Launches Non-Profit Resource Center - 0 views
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Facebook is launching a resource center to help non-profits use the social network.
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The site will include educational materials, tutorials and a downloadable non-profit guide geared toward raising awareness and funds for causes specifically through the social network.
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how to create a Facebook Page and explains how to set up events and use discussion boards to connect with an audience
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On the (un?)importance of design - 0 views
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On the (un?)importance of design
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We recently underwent a Cinderella-like transformation: A total redesign of the WP Engine website from despicable steaming pile of hideousness to a designed, thematic — dare I say artistic? — sleek new look. Does it matter?
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It was such a contrast, customers emailed us saying “Thank God you fixed that horrible website. I was embarrassed when referring you guys to friends.” But hold on. They were still customers. And they still were referring us to friends. So I wonder, did it really matter?
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Why Top Brands Are Investing So Much Time In a Social Media Leaderboard - 0 views
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Why Top Brands Are Investing So Much Time In a Social Media Leaderboard
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Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”
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Getting In Early
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